This resource is no longer available

When it comes to benefits communications, HR teams face the uphill battle of communicating the value and use of their offerings to employees. But different demographic groups in the workforce have different needs, and a static benefits guide is no longer enough to cut through their confusion.

By segmenting and targeting different employee audiences with tailored messaging approaches, HR teams can ensure successful enrollment and use.

Explore this guide to learn how a single benefit—a health savings account (HSA)—is a good case for segmentation, and find messaging recommendations to help 4 different employee personas capitalize on an HSA to gain the right medical coverage and long-term savings.

Vendor:

Businessolver

Posted:

Dec 6, 2021

Published:

Nov 12, 2021

Format:

Plain Text (ASCII)

Type:

White Paper