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The question is no longer if automotive companies should deploy conversational AI, but how. Online competitors and third-party sites have disrupted distribution and pricing models, altering the customer journey and the role of the car dealer.
But retailers can still guide their customers’ experience and drive conversions if they implement digital technologies and incorporate omnichannel capabilities.
These solutions require careful planning and consideration of customer demands. Explore the 8 steps to deploying omnichannel digital strategies in your automotive retail company in this white paper.