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E-commerce experienced 10 years of growth in just three months in the early days of the pandemic, according to McKinsey. A significant portion of that revenue went to consumer packaged goods (CPG) companies selling direct to the consumer (DTC)—many for the first time.
As the market begins to reopen and consumers start returning to stores, many CPG companies are turning to integrated e-commerce tools to enhance their DTC presence.
Learn about integrated e-commerce tools and why they’re emerging as a key tool for DTC sales in this white paper.