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Despite the rise in online purchases during the pandemic, 90% of worldwide purchases are still predicted to occur in-store vs. online in 2025.

To maximize efficiency and profit, Consumer Packaged Goods firms use location intelligence to prioritize sales and logistics and predict customer behavior.

This sort of intelligence involves a complex series of analytical processes that prioritize stores, anticipate customer behaviors, optimize inventory, and much more.

Read on to see the intricacies of location intelligence and learn crucial lessons as you look to optimize your business with analytics.

Vendor:

Fractal

Posted:

May 25, 2021

Published:

May 25, 2021

Format:

HTML

Type:

Blog