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To be effective in 2021 and prepare for the future, Forrester says that B2B marketing organizations must increase the efficiency and adaptability of their content engines.

This will improve content creation and use across internal teams and, most importantly, customers’ usage and response to the company’s content

Explore the four planning assumptions that B2B marketing organizations should integrate into their content strategy in this research brief.

Vendor:

TechTarget

Posted:

Mar 15, 2021

Published:

Mar 3, 2021

Format:

PDF

Type:

Analyst Brief