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Gartner predicts that by 2022, more than 70% of B2B marketers will utilize externally sourced intent data to target prospects and buying groups.
To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision.
In the e-book, 3 C’s for Understanding Real Intent Data: Context, Content and Contacts, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable:
- Context
- Content
- Contacts
Download your copy to learn more.
- Vendor:
- TechTarget
- Posted:
- Feb 8, 2021
- Published:
- Oct 21, 2020
- Format:
- Type:
- eBook
