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Many companies purchase or build analytics solutions with the goal of increasing company revenue and efficiency—only to see the ROI on their analytics initiatives fall well short of what they had hoped for.
This poor ROI is often not because the analytics are ineffective; it’s because the data the analytics application is working with is outdated, poorly formatted, or inaccurate.
Access this white paper to learn how to build an effective data management strategy to improve your analytics ROI.