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While many customer service-oriented businesses or employees are familiar with customer segments, less are certain about what a customer persona is.

While a segment will list simple demographic information, personas are more in-depth pictures of clients: what their desires, needs, emotions and more are.

Read on to learn how to cultivate and use customer personas to improve your customer engagement, retention, and satisfaction.

Vendor:

Intrado

Posted:

Apr 1, 2021

Published:

Jul 22, 2020

Format:

PDF

Type:

White Paper