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Today, the retail customer journey is a continuous, iterative cycle. There is no singular, linear path that customers follow to the point of purchase, especially as the distinction between e-commerce and in-store retail fades away.
For brands, this circuitous reality requires a personalized omnichannel engagement strategy that caters to customers’ channel preferences throughout their entire journey.
Download this eBook to explore research on the state of retail, and tips for delivering the connected experience that customers expect.
This offer is sponsored by Twilio. You will receive "Delivering Effortless Customer Engagement in Retail" and be providing consent for Twilio to contact you with content and updates about Twilio products as you build the future of communications. Twilio uses your information according to our privacy policy. You can update your preferences at any time from using the preference center link in Twilio emails.
- Vendor:
- Twilio
- Posted:
- Feb 8, 2021
- Published:
- Jun 19, 2020
- Format:
- Type:
- White Paper
