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Research by groups like Forrester and McKinsey have shown that successful organizations use customer data to achieve business successes.
There are a variety of ways this data can be used, producing a range of insights on consumer habits and potential trends.
Product intelligence is the combination of product analytics, data management, and behavior analytics; and this form of analytics plays a key role in this process.
Read on to learn 5 ways product intelligence can produce results for your business, and how a product intelligence platform adds greater value to your decisions.