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How companies handle and protect consumer data privacy is more than a compliance issue: It’s a competitive differentiator.

As a result, firms need to develop a cohesive privacy strategy and program, one in which B2C marketing leaders must actively participate.

Download this Forrester report to explore the capabilities you need to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play.

Vendor:

Akamai Technologies

Posted:

Feb 8, 2021

Published:

Dec 23, 2019

Format:

PDF

Type:

Research Content