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According to a study done by GE Capital Retail Bank, 81% of consumers conduct research online before making a purchase. But what does that mean for your online retail organization?
Inside, learn how to meet the demands of an increasingly educated consumer by creating a carefully-structured content strategy. Explore how creating an effective content model increases the accuracy and effectiveness of your organization’s overall content strategy, and review:
- What exactly is a content model
- How content modeling brings together designers, developers, and content creators for a seamless digital experience
- 3 steps to creating an impactful content model
- And more