How to comply with the California privacy act: Data privacy guide

Data privacy has been viewed as a burden that carries significant costs and few tangible benefits.

This has been compounded historically by the aim of gathering as much data as possible about users, thus providing greater opportunities for monetizing the data, such as through targeted advertising.

In this e-guide, get a better understanding of data privacy through two expert articles about the intersection of marketing and data privacy as well as everything you need to know about the California Consumer Privacy Act.

Vendor:: Micro Focus
Posted:: Feb 8, 2021
Published:: Jul 10, 2019
Format:: PDF
Type:: eGuide

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