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Heightened data security concerns, falling demand for smartphones and tablet PCs, and stagnant growth in the Internet of Things (IoT) market are stymieing the consumer electronics industry and will continue to do so over the next year, this report from Accenture reveals.

The Igniting Growth in Consumer Technology survey finds that for nearly half (47%) of respondents, security concerns and privacy risks rank among the top three barriers to buying an IoT device and service. IoT devices include smartwatches, wearable fitness monitors and smart home thermostats.

The survey also highlights sluggish demand for traditional consumer technology devices. For example, less than half (48%) of respondents said they intend to buy a smartphone this year, down 6% from the 54% who said they planned to buy one in 2015. 

Only 13% of respondents, for example, said they plan to purchase a smartwatch in the next year, up only 1% from 2015.

The survey found similar stagnation in demand for a range of devices, including fitness monitors, wearable health devices, smart thermostats and connected home-surveillance cameras – with each only cited as a planned purchase by 9% of respondents, around the same percentage as 2015. 

Vendor:
TechTarget ComputerWeekly.com
Posted:
Feb 8, 2021
Published:
Feb 25, 2016
Format:
PDF
Type:
Research Content

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