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This global report by Capgemini Consulting reveals that loyalty programmes have not evolved with the digital age and are failing to engage consumers. It lifts the lid on why active participation rates in loyalty programmes are often low and why 89% of social media opinions on loyalty programmes are negative. The report offers strategies to improve customer engagement.
Key findings:
- Just 11% of loyalty programmes offer personalised rewards based on a customer’s purchase history or location data
- 79% of loyalty programmes use the mobile channel, and yet only 24% allow redemption through it
- 97% of loyalty programmes are based primarily on purchases made by consumers
- Vendor:
- TechTarget ComputerWeekly.com
- Posted:
- Feb 8, 2021
- Published:
- Sep 24, 2015
- Format:
- Type:
- Essential Guide
