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Content analytics is fast becoming a pivotal business tool, with six in 10 enterprises saying it will be essential within five years’ time, reveals this research report by AIIM, the global community of information management specialists.

Content analytics programmes need strategic direction and people with the right skills to realise the potential. However, 80% of survey respondents are yet to allocate a senior role to initiate and co-ordinate analytics applications.

This lack of designated leadership, combined with a shortfall of analytics skills, is restricting content analytics’ potential, according to almost two-thirds (63%) of the research respondents.

Vendor:

TechTarget ComputerWeekly.com

Posted:

Feb 8, 2021

Published:

Jun 23, 2015

Format:

PDF

Type:

Research Content