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Shopping centres are set to become test beds for tech innovation, but their owners will also need to take steps to comply with laws on data protection and privacy, some of which have never been fully tested in court.
Smartphones, smartwatches and beacons allow consumers to be tracked constantly – harvesting information about their shopping habits.
Interactive mapping apps could soon provide tailored personal shopping guides, giving recommendations laced with vouchers.
The emergence of wearable jewellery, mood-reading dresses, augmented reality mirrors and 3D printing also promise to rekindle shoppers’ love of physical stores.
This report from the British Council for Shopping Centres (BCSC) and City law firm Addleshaw Goddard highlights eight emerging technology trends with some of the pioneering start-ups making them happen.
- Vendor:
- TechTarget ComputerWeekly.com
- Posted:
- Feb 8, 2021
- Published:
- Oct 10, 2014
- Format:
- Type:
- Essential Guide
