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VansonBourne asked over 300 UK technology purchases, and 59 UK technology marketers, how they use social. A clear majority of marketers use market data reports (69%), customer feedback surveys (68%) and market research (64%) but less than half of them use social media/analytics (44%) and less than one third social media tools (31%). In contrast, 73°/o of IT purchasing decision-makers redistribute information via their social media accounts. Download this report for the full results.

Vanson Bourne is a leading UK-based market research specialist, providing services and consultancy for the global technology sector.

Vendor:

TechTarget ComputerWeekly.com

Posted:

Feb 8, 2021

Published:

Aug 26, 2014

Format:

PDF

Type:

Research Content