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Accelerating Digital Marketing

The hype around digital marketing has led to many reports that CMOs will spend more than CIOs on IT. The implications of this hypothesis come with the same air of confidence: that CIOs are destined to start working for CMOs, or that CIO– CMO conflict is inevitable. These predictions greatly overestimate likely technology spending by CMOs, and more importantly, they are based on a misunderstanding of what CMOs really want. In this study, we debunk these myths and show how CIOs can play a critical role in accelerating digital marketing.

CEB identifies the best business solutions to challenging functional and IT management problems facing CIOs. Its solutions are vendor independent and sourced from a vast executive network that spans the C-suite.

Vendor:

TechTarget ComputerWeekly.com

Posted:

Feb 8, 2021

Published:

May 30, 2014

Format:

PDF

Type:

Essential Guide