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Transforming business at the intersection of marketing and technology
By Bob Lord and Ray Velez
What we mean by convergence is the coming together of three irresistible forces—media, technology, and creativity—to meet an immovable object: the enterprise
We ’re only at the beginning of understanding these dynamics, but we do know one thing: Businesses have to change themselves quickly and dramatically if they want to survive and thrive.
They need to rethink how they communicate with customers, the experiences they create, and how they are set up.
The key, as Bob Lord, CEO and Ray Velez, CTO of razorfish, explain this extract from their book, Converge, is to fully recognize the collision that ’s occurred and remake the company to deal with it.
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- Vendor:
- TechTarget ComputerWeekly.com
- Posted:
- Feb 8, 2021
- Published:
- Apr 14, 2014
- Format:
- Type:
- Book
