Drilling to the Core of Better CEM
Just about every business has a Facebook account, monitors the Web for customer feedback and has experimented with a mobile application. But while these technologies promise limitless reams of customer data, they don’t necessarily guarantee your business will connect with customers.
This 3-article E-Zine offers analysis and advice on current customer experience management (CEM) technologies and strategies. Read on as CEM expert Cameron Kittle discusses the thoughts of industry leaders who stress that a company should first establish goals with regards to their digital connection to customers.
In addition, gain insight into the types of employees that customer-centric companies should hire, and explore how every employee- from the CEO to the IT crew- has a role in CEM.
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