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Digital Experience Trends 2023: A Data-Driven Trend Report

As organizations strive to differentiate themselves from the competition, they must spend time and resources on enhancing and optimizing the customer digital experience.

In this report, you will take a deep dive into the current digital experience trends, and what today’s customers expect when interfacing with your organization. You will also learn about the challenges of fragmentation and how you can avoid that to ensure your customers can interact or access information or services from your business.

Read on to learn more about the data-driven trends in the digital experience sector and what your company can do to ensure you’re providing the best possible experience today and in the long run.

These are also closely related to: "Thinking beyond the third-party cookie"

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    This article looks at some of the difficulties that arise while trying to defend ourselves against being tracked as we go about our daily lives on the internet.

    This article introduces you to web tracking, provides an overview of how organisations track users and finally to discusses a few of the difficulties you may face when trying to defend against it.

    We examine web tracking and the types of organisations performing it.

    We also touch on the downsides of being tracked, some of which can make for uneasy reading.

    We also discuss two of the main techniques used for carrying out web tracking.

    We also look briefly at common defences, before moving on to the difficulties involved in trying to defend against being tracked whilst online.

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    While the end of third-party cookies may drive a massive shift in technique, the logic underpinning smart strategies remains in place.

    This webinar breaks down the challenges this shift creates, and how buying-centric first-party publishing networks – and the intent data they can bring to bear – can benefit tech advertisers in the long run.

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