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From Disney to dishwashers: Digital CRM to change customer experience

In a technology-saturated world, customers have come to expect instant gratification from split-second texting, immediate answers from Google, and speedy online shopping from home. This effect also reigns true for marketers.

Access this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.

Also inside:

  • CRM and Disney World
  • Boosting customer data
  • Customer perks of digital CRM

And more.

These are also closely related to: "When moments matter"

  • Computer Weekly - 12 April 2022: Disney combines digital, data and creativity for ad opportunities

    In this week’s Computer Weekly, we talk to the executive vice-president for client and brand solutions at Disney Advertising Sales about how it is using data to subserve story-telling excellence. We delve into how rising energy costs negatively impacted the the UK arm of Sungard Availability Services. We examine the role of infrastructure as code in edge datacentres. And we discuss how hybrid working and the much-trumpeted metaverse might come together to stoke productivity. Read the issue now.

  • 10 metaverse use cases for IT and business leaders

    Plenty of companies want to get in on the money-making potential of what has been dubbed the metaverse.

    Only time will tell whether the competing extended reality experiences shape up to become a single connected metaverse. But here's what's clear now: Organizations across industries have already been looking to metaverse components -- for example, extended reality headsets, blockchain and nonfungible tokens (NFTs), IoT and cloud technologies -- as a means of connection and new sources of revenue. That exploration is likely to continue in new ways as these developing technologies increasingly interconnect and mature. So, IT leaders may want to understand metaverse examples and use cases, both in the near term and in the future.

    Here are enterprise-focused and consumer-focused examples that business and IT leaders may want to explore.

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