Productivity for the entire supply chain
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The last mile to the individual customer: Sales and marketing software trends
By: TechTarget ComputerWeekly.com
Type: eGuide
2018 saw a ratcheting up of competition in respect of companies getting to the customer: being truly customer centric, offering personalised experiences, harnessing machine learning, and taking advantage of voice based digital assistants, and so on.
It could be the next logical stage in the digital revolution: first enterprises automate the back office with enterprise resource planning systems (the 1990s/early 2000s); then they move their businesses to the web (late 1990s throughout the 2000s); and now they “reach out” to the customer in personalised (but GDPR compliant) ways at scale, and globally.
Certainly, competition in this space is, from a vendor point of view, red hot. SAP has, in 2018, made a strategic turn to the customer, under the banner of C/4 Hana, named after its S/4 Hana ERP system, built on the in-memory, columnar database Hana. And it acquired, in 2018, no fewer than three companies in the customer experience and commerce market: lead-to-cash software-as-a-service (SaaS) supplier Callidus Software, customer identity management platform provider Gigya, and Qualtrix, an experience management software supplier. All of which has added to the capability it gained with the 2013 acquisition of omni-channel commerce company Hybris.
Rival Salesforce acquired quote to cash vendor Steelbrick in 2014, and rebranded it as Salesforce CPQ in 2016. One of its original partners Apttus, also a quote to cash vendor, has, this year, come under the wing of private equity group Thomas Bravo, which has taken a majority stake in the supplier. It aims, as its chairman and interim chief executive recently David Murphy told Computer Weekly to be a major player in what it calls the “middle office”, between ERP and CRM [customer relationship management].
And Adobe has filled out its enterprise software offer, in 2018, with its acquisition of e-commerce vendor Magento, then followed that up by acquiring marketing software company Marketo.
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
These are also closely related to: "Productivity for the entire supply chain"
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Computer Weekly - 9 February 2021: Audi fine-tunes its digital performance to boost online car sales
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week’s Computer Weekly, we talk to the digital chief at Audi UK to find out how the car maker is tackling the slump in new car sales by improving online. One of the largest global malware botnets has been taken down, but how much of a blow will it be for cyber criminals? And we hear how one county council made huge savings on its SAP installation.
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Cloud computing: Solving cost & security challenges
By: Forward Networks
Type: eBook
As more data moves to the cloud, how can today’s organizations address both hybrid (on-premises and in the cloud) and multicloud security challenges?
This e-book explores research findings about:
- New technologies and approaches that can improve the visibility for IT teams and enable a one-network policy across an organization
- Best practices in cost management and security
- Shadow IT
- And more
Access now to tap into these insights.
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In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
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A Computer Weekly e-Guide to CRM
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MicroScope – March 2021: The 5G opportunity
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Top 10 business applications stories of 2018
By: TechTarget ComputerWeekly.com
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The steady modernisation of ERP systems, as they edge to the cloud and are complemented by new-generation customer software, was markedly evident this year. And blockchain and AI are making inroads. In this e-guide, Computer Weekly takes a look at the top 10 business applications of 2018.
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53-page e-book: Identity as a service (IDaaS) fundamentals
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With organizations leveraging proliferating credentials, IT teams are challenged to ensure security in a changing, complex identity landscape. For a comprehensive guide to identity as a service (IDaaS), take a look through this 53-page e-book.
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An evaluation of the top 10 CDN providers
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CPQ: A solution for modern sales quoting in manufacturing
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With so much focus on the customer experience, in a digital-first world, it is going to be your organization’s digital experience that makes the difference in your success. Your customers demand an engaging and frictionless experience with no hurdles to clear. To deliver that, you need to know the current trends. Read on to see them here.
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By: TechTarget ComputerWeekly.com
Type: Ezine
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Modern productivity: Enhance efficiency across the document lifecycle
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Computer Weekly - 9 August 2022: Eurotunnel's digital journey for the realities of post-Covid travel
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, the travel industry was devastated by the pandemic, but we find out how Eurotunnel is turning to digital to better engage customers in the post-Covid world. We examine the impact of the economic slowdown on the tech giants. And we explain all you need to know about data gravity. Read the issue now.
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Computer Weekly - 9 November 2021: How a cloud-first strategy helped save animals in the pandemic
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we talk to the RSPCA about how its cloud-first strategy helped to save animals throughout the pandemic. Data warehouses have been part of the IT landscape for 30 years – but are they now old technology, and what's next? And we assess how Brexit has affected risk and resilience in the datacentre. Read the issue now.
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By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, Windows is still the most-used operating system in enterprises – we look at where Microsoft aims to take it next. We examine some of the key questions for CIOs for their 2021 IT strategy. And we analyse the best practice in preventing distributed denial of service (DDoS) attacks. Read the issue now.
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By: TechTarget ComputerWeekly.com
Type: Ezine
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Computer Weekly – 28 March 2023: Is TikTok really a security threat to your business?
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By: TechTarget ComputerWeekly.com
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Computer Weekly - 23 March 2021: Would the UK really nuke a cyber attacker?
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10 common uses for machine learning applications in business
By: TechTarget ComputerWeekly.com
Type: eGuide
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Computer Weekly - 16 November 2021: How cosmetics retailer Lush authenticates with ease
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In this week's Computer Weekly, we find out how Lush has modernised authentication, governed by a desire to care for customer data. We talk to Nasa's CDO about data as a strategic asset. And we foreground a call for the government and the Post Office to compensate Horizon victims without delay. Read the issue now.
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By: TechTarget ComputerWeekly.com
Type: eGuide
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Computer Weekly – 26 September 2023: Preparing for post-quantum cryptography
By: TechTarget ComputerWeekly.com
Type: Ezine
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How this florist giant managed to make businesses bloom
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Using digital twins to cut costs and improve safety at Shell
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In this week's Computer Weekly, we look at Shell's digital twin strategy, which combines AI, internet of things and big data to improve safety and cut costs. Our latest buyer's guide examines the best practices and technologies in business process automation. And we find out why securing DNS is critical to fighting cyber crime. Read the issue now.
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Cloud Market Report Australia
By: TechTarget ComputerWeekly.com
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How to use a public key and private key in digital signatures
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