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The Human Impact of Liberal Arts in the Analytics Industry

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Why operational efficiency is the new measure of ROI

Customer experience (CX) is now the ultimate competitive differentiator—meaning it may be time to reframe how you’re approaching CX in your organization.

As CX matures, technology investment decisions should be grounded in the operational efficiency and strategic value it will provide to marketing, CX, and the business at large—not with checkboxes to compare features.

Download this guide to explore why operational efficiency is the new measure of ROI.

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