User and Entity Behavior Analytics for McAfee Enterprise Security Manager
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[Research] Buyer Behavior and the New Marketing Funnel
By: TechTarget
Type: eBook
To effectively target IT buyers, you must understand their typical buying behavior. Unfortunately, that’s not simple to do—their preferences change quickly and often.
Surveying 700 technology decision-makers, TechTarget sought to discover how IT buyers are approaching their buying journeys today. This e-book examines those findings, shining a light on:
- How and where buyers are researching products
- How intent data can drive effective content and outreach
- And more
Take a look through the book to explore the insights in full and to unlock 5 significant high-level changes in IT buying behavior.
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Because cybercriminals are smart, especially the sophisticated ones who can change their behavior on the fly, hunters must be even smarter. Learn the step-by-step way to build a successful threat hunting program that addresses visibility and data gaps, sets hunters up to deliver accurate threat intelligence with the right technology, and creates the ultimate edge against attackers.
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Zero trust verification and validation
By: Forward Networks
Type: White Paper
Traditionally, security postures were developed with the assumption that everything within the network could be trusted. But as network infrastructure has become more complex, trust has become a vulnerability.
Open this use case to learn how to access a single source of truth for the network to continuously verify and validate the zero-trust architecture and prove network behavior.
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E-Book: Strategic guide to insider threat detection and breach response
By: TechTarget Security
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Data loss by insiders poses a significant threat to enterprises, so it's critical to have a plan in place to detect, prevent or mitigate the behaviors of malicious insiders. This expert e-book discusses strategies for implementing insider threat detection tools and provides 10 simple steps for building a robust security breach response plan.
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“As organizations eagerly embrace the potential of LLMs,” this e-book explains, “the need to understand their behavior in production and use that understanding to improve development with them has become apparent.” Step in observability, here to help you develop and deepen your understanding of LLMs. Read on to learn more.
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Intent Data Revolution: Matching Use Cases for Maximum Impact
By: TechTarget
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Along with highlighting changing buyer behaviors, in this webcast Forrester Principal Analyst Malachi Threadgill breaks down the opportunities that a comprehensive intent strategy can provide for B2B marketers. View now to access these insights.
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What IT sales & marketing teams need to know about buyers
By: TechTarget
Type: Research Content
A crowded market challenges the sales and marketing teams of IT solutions to stay competitive. By understanding IT buyer behaviors, teams can gain the edge that they need to set their organizations apart. Achieve that understanding by reviewing this TechTarget report, which answers questions like “Where do IT buyers conduct their research?”
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B2B marketer’s guide to better understanding your audiences
By: BrightTALK by TechTarget
Type: BrightTALK
Due to a variety of new technology and tools, marketing teams now have 360-degree view and insights into their audience. However, those insights mean nothing if you don’t know to utilize them to efficiently drive growth. So, how can you best decode audience behavior? Read through this guide to learn more.
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How to use technology to respond to buyer’s behaviors
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There have been many factors over the past few years that have changed consumer buying behaviors. Because of these shifts to digital, there is now an increased emphasis on data collection to understand customers and tailor your marketing efforts. Read on to learn more about the changes in retail digital buying and the benefits of harvesting data.
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The state of penetration risk
By: Coalfire
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By studying new attacks, and analyzing adversarial behavior, organizations can better track and understand attackers, their goals and their tactics. Download this report on the state of penetration risk to unlock statistics and information that you can use to develop a threat-informed cybersecurity strategy for your organization.
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Types of DNS Attacks Reveal DNS Defense Tactics
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This E-Guide from SearchSecurity.com details different types of common domain name system (DNS) attacks, the unusual behaviors they invoke, and which defense tactics work best in the given scenario. View now to learn more!
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Targeted attacks: Preparation and Mitigation
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This expert e-guide explains how you can make an effective business case for targeted attack defense. Also inside, discover what you need to know in order to change user behaviors as part of your risk mitigation strategy.
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How IT buyers are conducting industry research
By: TechTarget
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One way to improve how you engage with IT buyers is by understanding how they approach their industry research. This means learning not only where they research, but also when, why and how long they do so. Review this TechTarget infographic to access findings about IT buying behavior.
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Why digital transformation can’t wait
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With customer behaviors changing faster than most organizations can handle, many are struggling to find the tools and strategies to keep up and provide their customers with stellar experiences. A centralized content hub and management system may be able to help. Browse this white paper to learn more.
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Panda Adaptive Defense 360 Technologies
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In an era of sophisticated ransomware and increasingly frequent cyberattacks, MSPs need to make sure they have comprehensive security capabilities. Access this white paper to learn how Panda Adaptive Defense 360 offers a full protection stack including endpoint protection technology, zero-trust defense, and contextualized behavior detection.
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Exhaustive Kubernetes e-book: 29 patterns for cloud app development
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This exhaustive O'Reilly e-book aims to help developers discover and learn about the most common patterns for creating cloud-native applications with Kubernetes. Read the book now, or save it for reference material in a pinch.
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What to do when 58% of IT professionals won’t attend live events
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Take a look at this TechTarget infographic for the essential tips and tricks for developing engaging content in a digital-first era.
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Data-Driven Sales Mastery: Insights from Tech Leaders
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In this webcast, leaders from TechTarget, Databricks and Airtable discuss how sales leaders can improve sales activity by leveraging data. But what data should they leverage, and how should they use it? Watch now to unlock answers.
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The future of e-commerce and CRM
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High-Performance Computing as a Service: Powering Autonomous Driving
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Explore in this TechTarget blog post the high-performance IT systems that are powering autonomous car development, and how Zenseact and Hewlett Packard Enterprise are partnering to “make it real.”
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Bolster signature-based malware detection with machine learning
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Discover how to enhance malicious code and behavior detection by combining signature-based detection with machine learning. Hear from experts Michael Cobb and Karen Scarfone about how to improve malware threat detection and 10 questions to ask endpoint security vendors.
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Modernizing security ops: skill gaps & new threats
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Comprehensive report on automating security to tackle complex threats. Highlights Fortinet's automated solutions and urges leaders to use AI, centralized platforms, and services to ease SOC team burdens. Advocates for adaptable automation to bridge capability gaps, enhance detection, quicken response, and prevent alert fatigue.
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The state of financial institution cyberattacks
By: Contrast Security
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With cyberattacks increasingly targeting financial institutions, modern bank heists can occur without a hint of noise. This annual report aims to shed light on the cybersecurity threats facing the financial sector, focusing on the changing behavior of cybercriminal cartels and the defensive shift of the financial sector. Read on to learn more.
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Your comprehensive guide to the Fujitsu Group
By: Fujitsu
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What is the Fujitsu Way, and what does it actually look like in practice for organizations looking to promote sustainable transformation? Take a deep dive into Fujitsu’s inner workings in this comprehensive e-book.
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Using Intent Data to Align to Today’s Tech Buyer Journey
By: TechTarget
Type: BrightTALK Webinar
To thrive in today’s IT market, you need to understand how IT buyer behavior has changed dramatically. In this webinar, experts from TechTarget and Enterprise Strategy Group explore changes in buyer behavior and how leveraging intent data can enable businesses to successfully engage technology decision-makers. Watch now to unlock these insights.
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Closing the gap: How to engage buyers & empower vendors
By: TechTarget
Type: BrightTALK Webinar
Marketing and sales leaders, the idea of customer centricity isn’t necessarily new – but taking a hard look at your buyer interactions can help illuminate your best path forward. In this webinar, learn about a new GTM playbook focused on understanding the needs of your priority accounts and the unique individuals comprising the buying teams.
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Put Purchase Intent Data to Work for You
By: TechTarget
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Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.
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The key to a proactive approach to fraud protection
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When every payment contains some type of risk to a company’s bottom line, it’s critical to take a proactive and effective approach to fraud protection. Browse this case study to discover more.
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What buyers want from vendor sales rep interaction, in their own words
By: TechTarget
Type: Infographic
In this TechTarget infographic, take a look at the ever-increasing buyers’ need to find information without intrusive sales pitches, and discover practical tips on how to shape your digital marketing strategy to address this change in buyer research behavior.
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Navigating the Complexities of a Convertible Funnel
By: TechTarget
Type: Webcast
Tune into this TechTarget webinar to learn new ways to accelerate demand capture by leveraging rich behavioral information from internal and 3rd-party sources, and how to make sure your marketing and sales teams aren't leaving potential profit on the table.
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This 2023 Elastic Global Threat Report forecasts 5 threat trends to watch out for in 2024. Read the report and come away with an understanding of how to prevent cybersecurity threats through enhanced visibility, novel capabilities and seasoned expertise.
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In this webinar, John McKnight, EVP, Research & Analyst Services at TechTarget’s Enterprise Strategy Group, takes an in-depth look at how GTM teams should tap into quantitative, qualitative and the best sources of behavioral data to generate positioning, messaging and asset deliverables that win. Watch now to learn more.
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Keys to company-issued card usage and compliance
By: Oversight Systems
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Despite the level of convenience that a company credit card can provide, many organizations find that it can increase the chances of non-compliant behavior, leading to a handful of challenges. So, how can your business best new policies? Access this white paper to learn more.
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Using audience insights to drive value at scale
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
B2B customers have embraced video-based content and the emergence of new technologies has made creating content easier and cheaper than ever before. Today’s marketers need to leverage data if they expect to stand out in the crowded B2B space. Tune into this webinar to discover more.
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By: Shure Inc
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The complexities of space design and user behavior in modern hybrid meeting and learning environments require more sophisticated AV conferencing solutions to deliver successful outcomes. This infographic helps you get started on this journey and provides a guide to expanding your offering and in-house AV competencies.
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In 2017, the insider threat epidemic begins
By: TechTarget ComputerWeekly.com
Type: Essential Guide
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Do Your Members Know About Your Price Transparency Tool?
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Did you know that most health plan members have no idea that they have cost estimation tools available from their health insurance plan? In fact, only 1 in 3 people recall ever being told about these resources, but a whopping 67% list this as one of the top five most important health plan resources.
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SASE: How to establish a unified data protection policy
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According to Gartner, a cloud access security broker (CASB) is an on-premises or cloud-based security policy enforcement point, which is designed to combine and interject enterprise security policies as cloud-based resources are accessed. Access this resource to learn how you can achieve a unified data protection policy approach.
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How to accelerate the adoption of IoT within your organization
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In white paper, join Ensono analysts as they try to surface some of the most important elements to consider when rolling out IoT and how you can accelerate the adoption of IoT within your organization.
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How Oversight helped White Cap fight fraud
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White Cap Construction Supply distributes construction materials to contractors across 450 branches. With so much infrastructure comes an equally large quantity of data. Read the case study now to learn how Oversight helped White Cap tighten up procure-to-pay operations and fight fraud.
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Software supply chain security & the SOC: End-to-end security is key
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Check out this report to learn how a modern software security assurance strategy can bring the SOC into the loop of continuous integration/continuous deployment (CI/CD) software development and release cycles. In addition, the report outlines comprehensive software supply chain security best practices.
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CW ASEAN: European data law - be aware and prepare
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Businesses across ASEAN will soon have to comply with a new data protection law – the General Data Protection Regulation (GDPR) that will apply to companies that collect the personal data of Europeans. In this month's edition of CW ASEAN, we look at how ASEAN is gearing up for the GDPR, the current state of compliance and its impact on businesses.
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7 top predictive analytics use cases
By: TechTarget ComputerWeekly.com
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Across industries, companies are using predictive analytics to forecast future trends and actions. Learn about the most popular use cases for predictive analytics.
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Security teams are flooded with alerts, and without the proper tools, false alarms can create enough noise to allow real threats to bypass security. This white paper provides 5 use cases businesses can use to better leverage Splunk Enterprise security in order to support their security teams and improve response times. Read on to learn more.
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eGuide Digital Marketing: Tips For Connecting With Your Customer
By: TechTarget Customer Experience
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There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers.
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CIO Trends #11: Nordics
By: TechTarget ComputerWeekly.com
Type: eGuide
The Nordic region is a place where people aren't afraid to try out the latest digital technologies. In banking for example, the region is leading the way in the age of open banking. Read here why this might be the case. But it goes way beyond the technology itself and has a lot to do with the attitude to change in the region.
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CIO Trends #11: Nordics
By: TechTarget ComputerWeekly.com
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The Nordic region is a place where people aren't afraid to try out the latest digital technologies. In banking for example, the region is leading the way in the age of open banking. Read here why this might be the case. But it goes way beyond the technology itself and has a lot to do with the attitude to change in the region.
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Interactive Marketing eBook: It’s all about the Journey
By: TechTarget Customer Experience
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No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
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Is your identity security sufficient to protect your organization?
By: Ping Identity Corporation
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Is your identity security sufficient to protect your organization? By evaluating multiple attack vectors, assigning risk scores, and providing insights, PingOne Protect allows organizations to thwart potential attacks. Download the data sheet to learn more.