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The Essential Elements of a Modern B2B Architecture

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The B2B Buyer Persona Framework

With B2B insight, marketing can focus on clear business needs and value propositions and ensure that messaging is targeted and compelling.

In this B2B Buyer Persona Framework, explore:

  • How B2B buyers differ from B2C personas
  • B2B functional attributes
  • B2B emotive attributes
  • And much more

Save the exclusive Forrester framework here.

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