The Essential Elements of a Modern B2B Architecture
By: IBM View more from IBM >>
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The B2B Buyer Persona Framework
By: TechTarget
Type: White Paper
With B2B insight, marketing can focus on clear business needs and value propositions and ensure that messaging is targeted and compelling.
In this B2B Buyer Persona Framework, explore:
- How B2B buyers differ from B2C personas
- B2B functional attributes
- B2B emotive attributes
- And much more
Save the exclusive Forrester framework here.
These are also closely related to: "The Essential Elements of a Modern B2B Architecture"
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Analyzing the state of B2B payments
By: Digital River
Type: Blog
Business to business (B2B) are often overlooked in favor of customer-centric commerce. Despite this, B2B commerce is growing, and establishing itself as a key opportunity area for modern businesses looking to grow.
But what should you actually look for in a B2B payment solution to derive maximum value from the opportunity?
Use this guide to understand the trends and B2B payment technology that define the current market landscape, and shape gain insight into future of B2B payments.
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Tethering Brand and Buyer: Differentiating Your Brand in Evolving B2B Environments
By: TechTarget
Type: White Paper
The digital space is more saturated now than ever for B2B marketers. As more vendors interact with prospects digitally (e.g., by email, social media, etc.) their messages are lost in the clutter because they fail to prioritize brand recognition in their sales and marketing strategies.
You must build deep connections with buyers to differentiate your offerings in the crowded marketplace. But that’s easier said than done as B2B marketers face new challenges in obtaining audience insights.
Discover in this TechTarget white paper the latest hurdles facing digital marketers in the B2B space, and learn how your organization can overcome them.
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3 Steps to authentic connections in B2B
By: BrightTALK by TechTarget
Type: BrightTALK
In today’s B2B marketplace, buyers no longer fall prey to one-size-fits-all marketing campaigns and pushy sales calls. Authenticity is key—and webinars and videos are key to achieving the human touch. They're also consistently ranked as the top performing content marketing tactics. Explore the 3 steps to authentic connections in B2B here.
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3-Step Guide to Creating Authentic B2B Webinar Content
By: BrightTALK by TechTarget
Type: BrightTALK
To enhance marketing and sales content, B2B companies have turned to webinars to open the floor to live engagement and reach new prospects to deliver revenue growth. However, many struggle to direct well-executed webinars and connect with their audiences. Access this guide to learn the best practices.
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Get B2B Sellers Back on Track With Intent Data
By: TechTarget
Type: Infographic
Many sellers have struggled to pivot their tactics to address changes in how buyers are doing business. Tap into this infographic to gain insights from recent survey results from TechTarget’s enterprise technology customers to learn where B2B sellers are struggling and how data can help them overcome challenges in engaging and converting buyers.
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Creating effective webinars: Marketing leader’s guide
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
Every marketer must create a B2B content mix that drives authentic connections with their core buyers. But, doing this is easier said than done. How can you understand your audience’s priorities and speak to their needs with content that stands apart from the rest? Watch this webinar to learn more.
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Changing IT Budgets and Spending in Europe
By: TechTarget
Type: Infographic
Featuring insights from TechTarget’s 2023 IT Priorities Study, this infographic explores what’s driving IT spending in Europe, how organizations are prioritizing spending needs and how B2B marketers can help their organizations get ahead of the competition.
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How to elevate your content with compelling storytelling
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
To create compelling content, marketers must tell their brand stories effectively and creatively. The best B2B storytellers employ narrative and graphic techniques that emotionally appeal to buyers and inspire long-lasting waves of engagement. Watch this webinar to learn more.
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Partner marketers: The B2B tech buyer’s journey for joint solutions
By: TechTarget
Type: eBook
77% of B2B technology professionals surveyed by Enterprise Strategy Group (ESG) plan to increase their budget for joint partner solutions in the next 12 to 24 months. To discover why this is the case, and to unlock insights about the buying journey, tap into this TechTarget e-book.
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A New Way to Identify and Engage Opportunities
By: TechTarget
Type: BrightTALK
Many companies are trying out purchase intent data, but are unsure of how to adjust or optimize what they’re doing to deliver better results faster. View this webinar for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on.
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Unlock the power of intent data
By: TechTarget
Type: eBook
Intent data can help you prioritize accounts by capturing prospect activities and gauging the level of purchase interest. In this e-book, “Understanding Intent Data,” we detail the basics of intent data and show how to incorporate it into your marketing strategy.
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2022 European IT Priorities Infographic: Pandemic Impact & Major Trends
By: TechTarget ComputerWeekly.com
Type: Infographic
In this infographic, based on research from Computer Weekly of over 850 European B2B IT buyers, learn the impact of the pandemic on the future of IT projects. In addition, get an overview on the major trends facing the European market in 2022 such as the cloud first trend and the move to automation.
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Using audience insights to drive value at scale
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
B2B customers have embraced video-based content and the emergence of new technologies has made creating content easier and cheaper than ever before. Today’s marketers need to leverage data if they expect to stand out in the crowded B2B space. Tune into this webinar to discover more.
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Put Purchase Intent Data to Work for You
By: TechTarget
Type: eBook
Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.
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Webinar series for ABM: An 8-Step planning framework
By: BrightTALK by TechTarget
Type: eBook
Account-based marketing (ABM) has become a popular strategy within the B2B tech space, especially as B2B marketers look to better align with the way Sales operates. Yet some argue that ABM program success has been mixed or even underwhelming at times. Access this e-book to learn more.
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2022 European IT Priorities Infographic: Budgets and Buying Patterns
By: TechTarget ComputerWeekly.com
Type: Infographic
In this infographic, based on research from Computer Weekly of over 850 European B2B IT buyers, learn what projects are falling to the top of the buying order for 2022. In addition, get stats on budgets changes for 2022 [compared to 2021], as well as an update on buying trends for the next 12 months.
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Building a Multi-layered Approach to Securing Access
By: CyberArk
Type: White Paper
According to a study conducted by CyberArk, 99% of IT security decision-makers agree they’ll face an identity-related compromise in the year ahead. If an attack is inevitable, how can you reduce risk by preventing breaches and neutralizing attackers who’ve broken in? Download to learn how.
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CMOs Dissect B2B Marketing Challenges for Success
By: TechTarget
Type: Webcast
Tune into this webinar as the CMOs of TechTarget and Hushly examine 3 challenging scenarios B2B marketers face every day in their performance marketing programs
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Practical tips on how to engage and connect with modern IT buyers
By: TechTarget
Type: Webcast
Tune into this TechTarget webinar for insights from IT pros and IT marketers across EMEA, and find out how IT buying teams move and research throughout the buy cycle... and how to connect with them.
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Crafting digital content that B2B buyers want
By: TechTarget
Type: Infographic
75% of B2B buyers, according to research, can develop a vendor list based solely on digital content. So, for your organization to make a list, your digital content has to pop. Download this infographic by TechTarget to unlock tips for crafting standout digital content.
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Drive Meaningful Engagement with ABM
By: TechTarget
Type: eBook
Explore in this e-book why teams struggle with the shifts ABM requires of them, and discover a methodology by which they can drive substantive success with thoughtful, programmatic implementation of webinar series.
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Intent Data Revolution: Matching Use Cases for Maximum Impact
By: TechTarget
Type: Webcast
Along with highlighting changing buyer behaviors, in this webcast Forrester Principal Analyst Malachi Threadgill breaks down the opportunities that a comprehensive intent strategy can provide for B2B marketers. View now to access these insights.
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The complete guide to cross-border payments
By: Digital River
Type: Blog
Cross-border B2B payments are expected to exceed $40 trillion worldwide by 2024.This blog explores the challenges of cross-border payments and gives you strategies that you can implement to overcome them and derive more value from cross-border transactions. Read on to learn more.
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5 Characteristics of Great B2B Content
By: Enterprise Strategy Group
Type: BrightTALK Webinar
To discover how to develop strong content for buyers, and to learn why doing so can be challenging, tune into this webcast featuring EVP of Research & Strategy at TechTarget’s Enterprise Strategy Group (ESG), John McKnight.
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Computer Weekly – 29 May 2018: Tech's role in tackling humanitarian crises
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we learn about how mobile connectivity is a lifeline for Syrian refugees in Turkey, thanks to the mobile network operators in that country. And our latest buyer's guide examines how modern network security enables digital transformation at a range of companies. Read the issue now.
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Mapping B2B content at every stage of the funnel
By: BrightTALK by TechTarget
Type: BrightTALK
In this eBook, explore the new B2B sales funnel and learn how you can build a content library to meet your buyer’s needs. Download now to learn more.
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ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
By: TechTarget
Type: Webcast
Tune into this TechTarget webinar for a close look at the common mistakes companies are making in pursuit of better sales, and discover the secrets to enabling your SDRs for better B2B marketing.
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Keys to Better Marketing and Sales Alignment
By: TechTarget
Type: BrightTALK Webinar
In this webcast, Samantha Stone, the founder and CMO of The Marketing Advisory Network, maps out how sales and marketing teams can collaborate in high-impact ways. Watch now to unlock these insights.
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Digital Demand Generation
By: TechTarget
Type: White Paper
In this e-book, “Digital Demand Generation,” part of a new series, Digital Skills Acceleration, we discuss how more intelligent content syndication can drive results in the short term and set you up for long-term success. Check it out now.
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How to overcome webinar planning hurdles with ease
By: BrightTALK by TechTarget
Type: BrightTALK
Today, many B2B marketers have turned to webinars to boost the impact of their content. However, the planning process for webinars can seem daunting for many organizations. So, what strategies can you leverage to simplify and optimize these programs? Browse this guide to learn more.
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Harnessing Content to Strengthen Your Go-to-market
By: TechTarget
Type: Webcast
To access insights for enhancing your marketing content strategy, check out this webcast featuring Jon Mycroft, Vice President of Integrated Publisher at TechTarget, and Lynsey Jenkins, Director of Enterprise Security Group Marketing at Akamai Technologies.
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Using Empathy to Create More Valuable Content
By: Enterprise Strategy Group
Type: ESG Research Report
When seeking outsourced content creation assistance, 41% of marketers rank finding partners that can empathize with their audience as a top challenge. Empathy drives engagement; so, how can you integrate more of it into your organization’s content for B2B buyers? Find tips in this 13-page e-book by TechTarget’s Enterprise Strategy Group (ESG).
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Future-proofing Your B2B Messaging
By: TechTarget
Type: BrightTALK Webinar
To unlock guidance for leveraging AI across your B2B tech company’s GTM strategy, tune into this webcast featuring TechTarget’s President, Rebecca Kitchens.
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The biggest IT buying trends in the past 20 months
By: TechTarget
Type: eBook
In this e-book, take a look at the biggest trends that have shifted the IT buying and selling landscape in the past 20 months, and the 6 key ways you can adapt your sales and marketing to match
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A better toolkit for finding & converting more real leads
By: TechTarget
Type: eBook
Though foundational to B2B marketing, lead generation can pose a couple significant obstacles. Along with unpacking those challenges, this 21-page e-book by TechTarget maps out 3 tips for driving stronger leads from your business’s lead generation strategy. To access those insights and more, dig into the book.
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The MQL is dead: Why & how to focus on buying groups
By: TechTarget
Type: BrightTALK Webinar
In this webcast, Terry Flaherty, VP and Principal Analyst at Forrester, explains what The Beatles’ lyrics reveal about marketing qualified leads (MQLs).
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How Top Businesses Use B2B Intent Data
By: TechTarget
Type: BrightTALK Webinar
For introductions to the three phases of intent-based value delivery and how to leverage those phases, check out this webinar featuring insights from CMO of TechTarget, John Steinert, and two leaders from Demandbase.
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The 3 Ps of ABM: Prioritize, Preserve, Personalize
By: TechTarget
Type: eBook
In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
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How you can strengthen business-supplier relationships
By: GEP
Type: eBook
With it being predicted that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025, many organizations have one question: how much do inter-business relationships matter? Dig into this report to gain more insight.
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Leader’s guide for planning better webinar content
By: BrightTALK by TechTarget
Type: BrightTALK
When 79% of B2B buyers report that they view webinars or video content weekly or more, it’s crucial for organizations to have a healthy amount of content that can drive viewer engagement. However, it can be difficult to get your content noticed. Browse the guide to learn more.
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Build a better webinar: Creating engaging titles
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
B2B marketers are always looking for ways to boost the success of their webinar programs. But, especially during promotions, is there a trick to capturing your audience’s attention as quickly as possible? Tune into this webinar to learn more.
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Build a better webinar: Audience engagement
By: BrightTALK by TechTarget
Type: Webcast
As B2B marketers, we find ourselves fighting for market share at a time when it’s harder than ever to keep audiences captivated. Distractions are everywhere. How can you ensure your content doesn’t get lost in the crowd? Watch this webinar to learn more.
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A Roadmap to Authentic B2B Webinar Content
By: BrightTALK by TechTarget
Type: Webcast
With webinars rising in popularity, it’s become difficult to develop a webinar that stands out from the pack. In this webcast, three TechTarget marketing experts share advice for creating authentic B2B webinar content that can capture your audience’s attention. Watch now to unlock these insights.
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Breaking Free from Leads-Based Models
By: TechTarget
Type: TechTarget Media
To learn why and how to shift away from Marketing Qualified Leads (MQLs) and evolve your business’s revenue engine, read this e-book that features insights from Forrester VP and Principal Analyst Terry Flaherty.
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Improving your webinars: Everything you need to know
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
So much content, so little time. In the super-saturated B2B landscape, how can you ensure your webinars get noticed? Access this webinar to discover more.
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How to design better thumbnails for better webinars
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
Beauty may be in the eye of the beholder, but every B2B marketer understands the value of well-designed imagery. When it comes to webinars, thumbnails do triple duty by outlining the topic, setting the tone, and generating interest. But how can something that looks so simple be so hard to do well? Watch this webinar to learn more.
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Intent & The Demise of Dead-End Demand
By: TechTarget
Type: Webcast
Tune in to this webinar, featuring expert insights from Demand Gen Report’s Andrew Gaffney and TechTarget CMO John Steinert, to explore how the best sources of purchase intent data are combining with more intelligent approaches to help B2B marketing & sales teams.
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Intent Data, Big Picture: What Really Matters and Why?
By: TechTarget
Type: eBook
In this e-book, take a close look at intent data against the larger backdrop of B2B digital transformation, and learn how companies are developing their own intent data strategies.
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Drive More Pipeline with Better Data and Better Buyer Experiences
By: TechTarget
Type: eBook
Read through this e-book to explore how you can better find high-quality prospects who have current needs and then deliver rich information “experiences” to better educate them about your solution.