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Blueprint for Future Digital Workplace Of "Intelligent Me"

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The 2014 State of Digital Transformation

Digital transformation isn’t a trend owned by a particular role, nor a discipline that belongs to one department alone. It is, however, a significant movement where daring business leaders venture into tomorrow’s markets, today.

This report extract from Altimeter Group examines how businesses explore digital transformation. It reveals that while the word “digital” is part of “digital transformation,” the essence of digital transformation comes down to people and how their digital behaviors differ from that of the traditional customers before them.

Altimeter is the only leading analyst firm to publish free independent research. It champions the open research model to help people understand the road ahead and make the tough decisions that help transform their business.

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