CPQ - How Modern CPQ Supercharges Sales Productivity
By: Oracle Corporation View more from Oracle Corporation >>
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How to speed up testing and deployment with automation
By: Qualitest Group
Type: Case Study
A global cloud data management company was seeking to provide its clients with the most reliable and efficient solution possible to meet their dynamic needs. However, to achieve this goal, the organization needed to implement much higher test automation coverage and required assistance in developing an automation framework.
In this case study, you’ll learn why the company decided to partner with Qualitest, who helped them by automating the test scripts around all tracks and providing maximum coverage, thereby enabling faster testing and deployment. Read on to discover the potential of automation for your organization.
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A Computer Weekly e-Guide to CRM
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We take a look at the fundamental do’s and don’ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
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Leveraging MXDR: A business’s journey
By: Gradient Cyber
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Operations for Magnaflux – a business that specializes in non-destructive testing (NDT) – span 6 continents.
So, how does Magnaflux ensure high-quality network security in such dispersed locations? Enter Gradient Cyber MXDR.
Download the case study to discover how the service:
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A Computer Weekly Buyer's Guide to Customer Experience
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Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
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Marketing software moves closer to centre of the CIO's vision
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In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
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MicroScope – January 2023: Channel themes for 2023
By: MicroScope
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In this month's ezine, we provide a guide to the main areas of focus for the channel in the year ahead and look at what makes a good partner incentive programme.
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Getting sales reps to embrace analytics tools
By: Oracle Corporation
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This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and how they can enhance the results of sales reps and managers.
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Every Touch Counts: Creating High-Quality Interactions
By: TechTarget
Type: White Paper
When buyers and sellers divide such a limited amount of time across so many digital touchpoints, there’s little time for quality one-to-one interaction—but plenty of chances to screw things up. In this guide, explore the importance of digital touchpoints with Forrester and TechTarget.
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Empowering sales reps with data and AI
By: Exponentia.ai and Databricks
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To gain a more complete view of the customer journey and reduce churn rates, the firm decided to invest in a sales enablement platform equipped with a variety of tools, including an AI-driven virtual assistant, to support the sales team. Download this case study now to learn how they were able to unlock intelligent insights and empower sales reps.
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The last mile to the individual customer: Sales and marketing software trends
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From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
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Get B2B Sellers Back on Track With Intent Data
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Many sellers have struggled to pivot their tactics to address changes in how buyers are doing business. Tap into this infographic to gain insights from recent survey results from TechTarget’s enterprise technology customers to learn where B2B sellers are struggling and how data can help them overcome challenges in engaging and converting buyers.
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How to power a more integrated ABM with intent data
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82% of revenue teams say their investment in intent data will increase over the next 12 months, with 34% indicating it will increase significantly.Discover why teams are shifting to intent data to power more fully integrated ABM—and how your team can do the same—in this DemandGen report.Download the report here.
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Could BANT be killing your sales efforts?
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Unlock ABM Potential: Innovate Your Strategy with Intent Data
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Download this e-book to discover 3 ways to boost your account-based marketing (ABM) revenue through harnessing high-quality intent data.
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Technology industry at the cross-roads: Transforming quote-to-cash operations
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[Research] Buyer Behavior and the New Marketing Funnel
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Take a look through this e-book to discover 5 significant changes in IT buyers’ behavior and how your organization can leverage intent data in order to improve your content for and outreach to those buyers.
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Get Citrix's best ABM strategies
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In this e-book, global digital workspace leader Citrix shares how it is winning with strategies that identify, influence and deliver opportunities from existing and net-new ABM accounts. Download your copy to learn more.
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Advancing high tech inside sales with data-driven best practices
By: TechTarget
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The old days of "dialing for dollars" is gone. Today it takes more than a room full of ISRs calling down a contact list to win deals and set meetings. Find out how you can leverage new data sources and advanced sales technologies to increase pipeline and improve the frequency and quality of meetings set.
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Marketing strategies to improve customer understanding
By: TechTarget Customer Experience
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In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding.
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A Computer Weekly buyer's guide to modern enterprise resource planning
By: TechTarget ComputerWeekly.com
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The use of modern enterprise resource planning can make a business more agile. In this 14-page buyer's guide, Computer Weekly looks at how to best prepare for modernisation, the opportunity to build sustainably and how to unshackle your firm from unplanned upgrade needs.
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Avon calling: what happens when lockdown eliminates your business model?
By: TechTarget ComputerWeekly.com
Type: eGuide
In this week's Computer Weekly, global beauty brand Avon explains how it coped with a lockdown dilemma – a door-to-door sales model when its reps couldn't leave home. Our buyer's guide examines the use of artificial intelligence in IT security. And we analyse the government's decision to strip Huawei from the UK's 5G network. Read the issue now.
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Avon calling: what happens when lockdown eliminates your business model?
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, global beauty brand Avon explains how it coped with a lockdown dilemma – a door-to-door sales model when its reps couldn't leave home. Our buyer's guide examines the use of artificial intelligence in IT security. And we analyse the government's decision to strip Huawei from the UK's 5G network. Read the issue now.
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Unlock 24/7 security support with an MSP
By: Flagship Solutions Group
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Download this overview to learn about how your organization can unlock 24/7 security support by employing a managed services provider.
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Declutter your sales tools and applications
By: Oracle Corporation
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New studies show that the abundance of sales tools that has negatively affected the output of sales departments. In this expert e-guide, learn why there can be too much of a good thing and why finding the right tool is just one part of making sure it fits with your sales strategy plan.
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Media Consumption Study 2017 UKI
By: TechTarget ComputerWeekly.com
Type: eGuide
The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.
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Key SDR challenges and how to resolve them
By: TechTarget
Type: eBook
To compete for pipeline in their markets, companies have had to add more and more SDRs to their prospecting program. This e-book, The Frightening Realities of Your SDR Program ... and What to Do About Them, explores recent research that highlights key failures and how to go about solving them. Download your copy to get started.
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What Is Great Content for Buyers and Why’s It So Hard?
By: Enterprise Strategy Group
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This e-book, “What Is Great Content for Buyers and Why’s It So Hard?” explains why great content is so important, what makes for greatness, why that’s so hard, and how your team can get there. Download your copy to get started.
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Put Purchase Intent Data to Work for You
By: TechTarget
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Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.
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Dash to Flash
By: MicroScope
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It's time for flash Users have started to move towards flash storage in serous numbers and now is the time for the channel to get behind the technology
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Because Your MQLs Just Won’t Cut It: Cornerstone’s Transition to Full-Funnel ABM
By: TechTarget
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Explore in this e-book Cornerstone’s journey from legacy demand to full-funnel, intent-fueled account-based marketing (ABM), and discover how they realigned Sales and Marketing systems to realize the full potential of ABM and drive sustained success.
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TechTarget: Key findings from media consumptions study
By: TechTarget
Type: TechTarget Media
We know buyers are constantly evolving. To better understand how buyers are researching tech solutions, we surveyed 600+ global technology buyers across IT management and senior business roles in TechTarget’s 2024 Media Consumption Study. Read on to learn more.
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MicroScope – September 2022: The green agenda
By: MicroScope
Type: Ezine
Sustainability is now seen as a necessity for business to have on their agenda, so read about how the channel is turning green to capture customer attention. Also discover how the pandemic has changed sales forever and boosted the importance of relationships, as well as learn about how to handle currency fluctuations, rises and inflation.
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2020 Media Consumption Series Infographic Pack
By: TechTarget ComputerWeekly.com
Type: eGuide
Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?
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2022 Media Consumption Study: Fact or fiction - The rep-free buying experience
By: TechTarget ComputerWeekly.com
Type: Infographic
In this infographic, we look at the ever-increasing buyers' need to find information without intrusive sales pitches and give you practical tips on how to shape your digital marketing strategy to address this change in how your buyers' are researching solutions.
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Customer experience insights guide
By: ARG, Inc.
Type: Analyst Report
According to a recent study, every year $98 billion is lost by companies failing to provide “simple” experiences that customers want. This report provides a complete breakdown of the current state of customer experience, looking at the key trends defining the modern customer’s demands. Read on to learn more.
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Breaking Free from Leads-Based Models
By: TechTarget
Type: TechTarget Media
To learn why and how to shift away from Marketing Qualified Leads (MQLs) and evolve your business’s revenue engine, read this e-book that features insights from Forrester VP and Principal Analyst Terry Flaherty.
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2020 Media Consumption Series - When
By: TechTarget ComputerWeekly.com
Type: eGuide
In this inforgraphic, we show the results of our 2020 Media Consumption Survey. Find out what to do when IT buyer's are ready to talk to vendors, and how to prepare for the first meeting.
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MicroScope – September 2023: Channel pushes on against the odds
By: MicroScope
Type: Ezine
In this issue, we take a look at the struggles and triumphs faced by the channel this year so far. Also read up on possible solutions to the skills shortage, including the opening up of STEM to a more diverse range of students, and the necessity for improving skills on the job.
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The technological evolution of IT industry leaders: Part one
By: TechTarget ComputerWeekly.com
Type: eGuide
This first part of this e-guide explores the technological evolution of Oracle, Cisco and Dell throughout the past two decades, including the technologies that have risen to the forefront, from real-time analytics and data management to Cisco's edge computing ambitions.
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Boost CEM with chief customer officer
By: TechTarget Customer Experience
Type: eGuide
Access this exclusive resource to find out about the value of a chief customer resource officer. Read on to learn more about their duties and responsibilities and how they can help you organization refocus on the increasingly important customer experience management.
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Unveiling Chronic Breakdowns in Sales Development
By: TechTarget
Type: TechTarget Media
To understand the factors leading to poor SDR retention, TechTarget, Tenbound and RevOps Squared surveyed 218 sales leaders. Review the findings in this report, “How Does Your Sales Development Program Measure Up?”
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Pros and cons of major CRM providers
By: TechTarget ComputerWeekly.com
Type: Ezine
In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.
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How to Build a Culture of Analytics With Alteryx
By: Alteryx
Type: eBook
Companies that embrace an end-to-end culture of analytics are agile, flexible, and able to seize business-defining opportunities before they’re spotted by the competition. Read this e-book to learn how you can build the case for adopting a single, powerful APA platform and help your organization create a culture of analytics.
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Use Data-Driven Personalization to Boost SDR Success
By: TechTarget
Type: eBook
17% of sales development representatives (SDRs) have been achieving 90% or higher attainment, according to a TechTarget and Tenbound study. So, how can SDRs improve their outreach? Dig into this TechTarget e-book to discover why relevant personalization is the key.
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Boost Your Reach with the Right Content Distribution Plan
By: TechTarget
Type: Infographic
Yes, creating standout content is important for successful marketing. But if you don’t effectively distribute that stellar content, then it goes to waste. Check out this TechTarget infographic to unlock 3 pro tips for improving your content-distribution strategy.
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17-page e-book: How to sell managed network services
By: Auvik Networks, Inc.
Type: eBook
From selecting prospects to closing deals, discover guidance for selling managed network services in this 17-page e-book.
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Marketing automation platforms: 5 key features
By: Marketo
Type: eGuide
Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.
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MSP quarterly business reviews: What too many do wrong
By: Scalepad Software
Type: White Paper
In this white paper, take a dive into the quarterly business reviews for MSPs and examine what makes them essential to a scaling MSP business.
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Unlock the power of intent data
By: TechTarget
Type: eBook
Intent data can help you prioritize accounts by capturing prospect activities and gauging the level of purchase interest. In this e-book, “Understanding Intent Data,” we detail the basics of intent data and show how to incorporate it into your marketing strategy.