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A Computer Weekly Buyer's Guide to Customer Experience

Today, CRM is data-intensive and organizations need fresh strategies to coordinate massive amounts of data from a variety of sources – both internal and external. 

This CW Buyer’s Guide for CRM explores how to bring the power of advanced analytics to bear on all of the data that currently exists in your organization. Learn how to craft data-first CRM strategies and get tips about:

  • How to coordinate data sources for effective CRM
  • 5 ways to reduce risks for Salesforce deployments
  • The pros and cons of current CRM software offerings
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