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SALES CLOUD - How to Drive Revenue With a Modern Sales Cloud

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Getting sales reps to embrace analytics tools

Sales analytics tools can not only enhance the results of sales reps and managers, but they can also transform the roles of all of the members of the sales team. The upside of introducing sales analytics tools is that the process is easy. The downside is that transitioning roles is not always so easy.

This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and discusses the impact of analytics on:

  • Sales teams
  • Sales managers
  • Customers 

These are also closely related to: "SALES CLOUD - How to Drive Revenue With a Modern Sales Cloud"

  • Every Touch Counts: Creating High-Quality Interactions

    Sales reps only spend 18% of their time truly in front of buyers.

    When buyers and sellers divide such a limited amount of time across so many digital touchpoints, there’s little time for quality one-to-one interaction—but plenty of chances to screw things up.

    In this guide, explore the importance of digital touchpoints and intent data with Forrester and TechTarget.

  • Empowering sales reps with data and AI

    A rapidly growing real estate sales firm was looking to ramp up its sales team from 200 to 800 people but was facing significant challenges. A lack of visibility into customer conversations and sales data was resulting in lower conversion rates, which made it very difficult to scale their sales operations.

    To gain a more complete view of the customer journey and reduce churn rates, the firm decided to invest in a sales enablement platform equipped with a variety of tools, including an AI-driven virtual assistant, to support the sales team.

    Download this case study now to learn how the firm was able to unlock intelligent insights and empower its sales reps.

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