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Achieving channel growth by recruiting influential MSPs

The expansion of managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners to support their channel organizations.

In this e-book, you’ll learn how to define and execute successful MSP recruitment initiatives. Discover how you can generate more recurring revenue, create a salesforce multiplier effect and gain access to high-value vertical industry customers by:

  • Identifying the right MSP partners using active intent signals.
  • Recruiting influential MSPs in today's highly competitive market.
  • Designing a partner program that appeals to MSPs.

These are also closely related to: "Demand Content Grids Europe"

  • Put Purchase Intent Data to Work for You

    In this e-book, Making Sense of B2B Purchase Intent Data and Putting It to Use, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.

    Find out how to create a clear working definition of B2B purchase intent data by:

    • Applying 5 key criteria to identify real intent data
    • Understanding the 3 common sources of behavioral data
    • Separating weak purchase intent signals from strong ones
    • And more

    Download today to see how to source and implement intent data to inform high-yield customer interactions and create a competitive advantage in the marketplace.

  • How TDCX is building a people-centric business

    Every digital tool deployed by the Singapore-based services firm TDCX is aimed at augmenting the performance and experience of its employees. In an interview with Computer Weekly, Kuala Lumpur-based Byron Fernandez, group CIO of TDCX, talks up the company's approach in ensuring its technology investments enhance employee experience, as well as the cyber security challenges in its human capital intensive business.

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