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Case Study: IBM Blue Insight: Turning big data into actionable business insight - fast and at low cost

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Getting data analytics right

By: TechTarget ComputerWeekly.com

Type: eGuide

Data analytics has become a must-have for organisations across industries, and is being integrated into both operational and business sides of companies. This includes analysing transaction data to make sense of customer buying patterns or to detect fraud, machine data to predict and prevent equipment breakdowns and social media streams to ascertain customer sentiment. In this e-guide, read more about how organisations are moving beyond descriptive analytics, the importance of organizational culture in data analytics initiatives and the top features you should look out for in analytics tools.

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    Launching a cloud-based analytics campaign: The peaks and pitfalls

    By: NEC Corporation of America

    Type: eGuide

    While the trend towards large-scale adoption of business analytics is growing, there are still many problems to be faced. Chief among these, are the inability of organizations to gain actionable insights from their data, and issues regarding the security and privacy of cloud-based solutions.

    In this expert e-guide, learn about some of the major issues facing modern analytics programs, as well as how new cloud technologies attempt to soothe these worries.

    Read about the initial struggle of launching an operational analytics program, and how integration with cloud solutions can help alleviate these pains. In addition, read about a travel-booking company’s success story of BI cloud integration.

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    CRM Analytics 101: Harnessing Customer Data for Smarter Business Decisions

    By: TechTarget Customer Experience

    Type: eGuide

    Today, organizations gather large volumes of data about customers from multiple sources. This customer data can exist within the organization, but it’s not always tracked, analyzed or made available to agents as a complete customer history. That’s where CRM analytics comes in.

    In the simplest terms, CRM analytics involves drilling into customer data to make smarter business decisions and to offer customers more personalized service. In this expert e-guide, uncover:

    • An overview of analytics and what an organization can gain from it
    • Steps for making the business case
    • The current solution landscape
    • Tips for choosing the right platform

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