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How augmented intelligence helped Samsung understand upgrade preferences

Samsung’s Mobile team launches a billion-dollar product at least twice a year. And with mounting pressure from competitors and a rapidly changing global marketplace, it’s critical to understand the complex galaxy of variables that can impact success.

The marketing and analytics teams at Samsung had access to a wealth of dashboards and market reports, but digging into the data could take weeks to answer a single question. When the team needed to understand upgrade preference across demographics, device profiles, and more, they needed answers fast.

Read the case study to learn how Samsung is able to successfully address critical business decisions with an augmented intelligence solution.

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