Taking action on analytics: Using data for customer loyalty and retention
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Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
By: TechTarget Customer Experience
Type: eGuide
With customer experience management (CEM) crossing multiple departments and IT systems, how should organizations tackle the enormous task of mapping out a CEM transformation? It isn’t a quick or inexpensive undertaking, but it can offer significant rewards if you are able to sift through all the customer experience analytics options and choose the best one for you company.
Check out this E-Guide to learn how to make the best choice for your company. Included are tips on:
- Using CEM technology to craft a single view of the customer
- Planning and allocating resources for CEM
- And much more.
These are also closely related to: "Taking action on analytics: Using data for customer loyalty and retention"
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Getting sales reps to embrace analytics tools
By: Oracle Corporation
Type: eGuide
Sales analytics tools can not only enhance the results of sales reps and managers, but they can also transform the roles of all of the members of the sales team. The upside of introducing sales analytics tools is that the process is easy. The downside is that transitioning roles is not always so easy.
This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and discusses the impact of analytics on:
- Sales teams
- Sales managers
- Customers
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CRM Analytics 101: Harnessing Customer Data for Smarter Business Decisions
By: TechTarget Customer Experience
Type: eGuide
Today, organizations gather large volumes of data about customers from multiple sources. This customer data can exist within the organization, but it’s not always tracked, analyzed or made available to agents as a complete customer history. That’s where CRM analytics comes in.
In the simplest terms, CRM analytics involves drilling into customer data to make smarter business decisions and to offer customers more personalized service. In this expert e-guide, uncover:
- An overview of analytics and what an organization can gain from it
- Steps for making the business case
- The current solution landscape
- Tips for choosing the right platform
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This 3-article E-Zine offers analysis and advice for the CEM professional. In the featured article, Cameron Kittle reviews CEM technologies and shares the thoughts of industry observers who stress that a company should first know what it intends to do with its wired connection to customers. Continue on for this article and more.
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In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.
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Check out this expert e-guide with advice from Forrester analyst Art Schoeller, as he explores how to harness social media channels in your call center via an "outside-in" strategy. Read now to learn how to reach all customer touchpoints and achieve 100% visibility into your end-to-end customer interactions.
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Social media listening pulls direct opinion, focus groups get personal
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Access this expert e-guide to learn more about customer experience management through the experiences of fictional character Walter White from the popular television series "Breaking Bad." Read on to learn how Kimberly Samuelson of Laserfiche, draws parallels between marketing strategies and the illegal drug business.
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How to choose a CIAM that supports your most critical business objectives
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Delivering seamless and secure digital experiences is now critical to driving customer engagement. Selecting the right customer identity solution starts with an understanding of your organization’s most critical objectives. Download this buyer’s guide to customer identity to learn what you need to look for in a potential solution.
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Engaging Customers: New Lessons around Customer Behavior
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There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers.
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3-2-1 Contact: The Call Center in a Multichannel World
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How advanced data analytics is changing the game for insurers
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This research content illustrates how advanced data analytics and digital transformation are changing the game for insurers. Inside, you’ll discover how you can leverage the full power of CX and learn about the potential of automation in insurance. Download the full report now to find out how the insurance landscape is evolving in the age of CX.
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Marketing strategies to improve customer understanding
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In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding.
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Customer expectations are changing: What to do about it
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For companies to be successful, they must achieve the delicate balance of finding ways to reduce costs while still delivering seamless customer experiences that stand out versus the competition. Today, focusing solely on customer engagement is not enough. Customers also want easy problem-solving with minimal effort. Read on to see how to offer it.
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Improve customer experience with good customer data
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Learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. In addition, tap into how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.
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SearchCRM.com E-Guide: Optimizing the customer experience with CRM
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How to use technology to respond to buyer’s behaviors
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Computer Weekly 16 April 2019: Digital transformation at the Crown Prosecution Service
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In this week's Computer Weekly, we examine how the Crown Prosecution Service is helping to digitally transform the UK justice system. We report from Google's cloud conference on the firm's plans to expand its presence in enterprise IT. And we look at the opportunities and challenges of using AI in the education sector. Read the issue now.
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Find out you can deliver seamless customer experiences while reducing costs in this short video, where ServiceNow walks you through a day in the life of a member of a successful CX team.
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By: TechTarget ComputerWeekly.com
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The state of the healthcare consumer experience today
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Healthcare consumers weigh several priorities, including access, convenience, cost, quality, and experience, when deciding where — or if — to seek care. As care providers compete on these priorities, view this report for a snapshot of the status quo from which they'll need to differentiate themselves.