You've requested...

Share this with your colleagues:

Download this next:

The business benefits of switching to mobile TV

Over the past two years, the mobile TV landscape has changed dramatically. Even by mid-2008, there were serious reservations as to whether dedicated mobile broadcast TV networks could ever generate sufficient revenues to be run at a profit, even in the longer term; and the efforts of the then EU Commissioner Viviane Reding  to persuade mobile network operators to deploy networks based on the DVB-H standard largely fell on deaf ears. In the aftermath of the global economic downturn, these reservations crystallised in most cases into an outright rejection of the dedicated broadcast network. By the end of 2009 - more than four and a half years after the first service was launched – just 3.2 million users worldwide were paying for mobile TV services  delivered via dedicated mobile broadcast TV networks: well under 0.1% of the global subscriber base. Even in the two markets where mobile broadcast TV pay services are relatively well established (South Korea and Italy, launching in May 2005 and June 2006 respectively) penetration is just 2.0% and 1.4% respectively. Even though MediaFLO achieved carriage deals with Verizon and AT&T, the two largest networks in the US, its subscriber base stood at no more than 200,000 at the end of 2009. Furthermore, this global pay TV base is barely sufficient to sustain a single medium-sized national network.  Given these factors, given the comparative failures of those pay ventures, it is difficult to avoid the conclusion that pay TV services delivered over dedicated networks are unlikely to generate substantial revenues in the future; that few such networks will be commissioned and deployed in the future; that those networks  which are in active service will increasingly struggle in the face of competing technologies. Where mobile broadcast TV  has taken off, it is largely the result either of digital terrestrial networks configured at no extra cost to enable free-to-air mobile reception of signals (e.g. ISDB-T in Japan) or with handsets fitted with chipsets which can receive free-to-air analogue TV signals (e.g. in parts of Asia and Africa). However, while they will not in themselves provide any additional service revenues, this is not to say that they do not provide the opportunity for vendors, operators and service providers to generate additional revenues, ranging from the perceived enhanced value of a handset that is in some way mobile TV-enabled, to associated, paid-for value-added interactive services.

These are also closely related to: "The End of TV as We Know It"

  • Minority Report: How science fiction is becoming reality

    Those ways of delivering content are not catching consumers’ attention any longer. Building brands and relationships with customers can only happen when you add value to their experiences. Next-generation digital signage is about creating rich and immersive user experiences. Operators of digital signage networks, location owners, media agencies and brands need dynamic solutions. Successful digital signage applications are driven by market and users’ needs. The future of the industry is here.

  • Over-the-Top Video: First to Scale Wins

     

    Video services focusing on professional long-form content, such as Hulu, Lovefilm and Netflix, saw tremendous growth in subscribers and revenues over the last few years.

     

    These services are called Over-the-Top (OTT) as they focus on the service component and piggyback on a broadband provider’s network for delivery.

     

    OTT video can be Linear (e.g. live streaming of current broadcasters’ channels or new “online only” linear channels) or On-Demand (e.g. ad-funded, transaction- or subscription-based access to a library of movies and TV shows).

     

    Over-the-top video offers of both hardware and services are evolving very quickly, made possible by ever-faster broadband.

     

    From the perspective of incumbent pay-TV providers, OTT video is a potential threat – but for telecom operators and rights owners OTT video is an opportunity.

     

    Furthermore, they allow for a disintermediation of traditional TV broadcasters and could accelerate the decline in physical media sales volume.

     

    However, launching a market leading service has many challenges and the race to scale has started, shaping the future TV and film entertainment industry.

     

    Click on the button below to download this report

     

    Arthur D. Little has deep industry knowledge of the telecoms and media sector, based on extensive client work, addressing market analysis, strategy and performance improvement for Pay-TV and telecom operators, as well as broadcasters and content providers 

Find more content like what you just read:

  • Deloitte Telecoms, Media, and Technology Predictions 2016

    The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, gives its predictions for the technology sector in 2016.

    Download

  • Gartner: Context-aware computing

    Gartner analysts, William Clark, David W Cearley and Avivah Litan, explain how business can exploit context-aware computing and social media.

    Download

  • Back to the Future: The Hybrid Organisation: People

    This ‘thought paper’ draws a parallel between young people in the 1960s and 1970s, the group that became known as the baby boomer generation and young people of today, often termed Generation Y or Digital Natives.

    Download

  • The state of online video 2020

    Limelight’s State of Online Video 2020 research report highlights the latest findings in an ongoing series of consumer surveys about online viewing habits and opinions. Download this report to explore key findings from the surveys.

    Download

  • Battle for the best OTT Experiences

    OTT offers consumers unparalleled access to more online video than ever before, and their expectations for a quality viewing experience have never been higher. This paper explores the technical challenges OTT providers face in delivering live and on-demand video to a global audience as well as solutions for addressing these challenges.

    Download

  • A software-defined architecture for Sky Italia’s streaming platform

    Sky Italia embarked on a digital transformation journey which has continued with the transformation of their streaming platform. In this case study, learn why Sky Italia decided to embark on this journey with the help of Intel and VMware by embracing VMware’s Software Defined Data Center vision.

    Download

  • CW+: Business opportunities in the North American mobile market

    In May, 2010, Verizon Wireless told investors at Barclays Capital media and technology conference in New York that it expected to offer customers who signed up for its 4G services monthly “buckets” of data.

    Download

  • Mobile payment technology - a buyer's guide

    The definition of a mobile payment is often open to interpretation and can differ from source to source.    Juniper Research has a simple definition of a mobile payment as “payment for goods or services with a mobile device such as a phone, Personal Digital Assistant (PDA), or other such device.”

    Download

  • Leading Cable TV and Telecom Provider Enhances Customer Experience with A Customer 360 View, Using StreamAnalytix

    How was a traditional cable provider able to reduce high customer churn and poor customer data usage, and become a competitive business with real-time analytics powering their growth? Read this white paper to learn how StreamAnalytix was able to help their client gain deeper insight into their consumer behavior and take data-driven action.

    Download

  • UK steps towards “Digital Britain” with the introduction of the Digital Economy Act 2010

    In this article, we describe how some key Digital Britain proposals have been implemented in the Digital Economy Act 2010.

    Download

  • Examining the top 15 enterprise video providers

    Access this white paper to see Aragon Research’s 6th annual Aragon Research Globe for Enterprise Video which examines 15 providers in the market that is quietly growing alongside the need for richer customer journeys and digital asset management.

    Download

  • Computer Weekly – 2 October 2018: The most influential women in UK technology

    In this week's Computer Weekly, we announce our annual list of the 50 most influential women in UK technology, and talk to this year's winner, Code First:Girls CEO Amali de Alwis, about the challenges of achieving diversity in IT. Also, our latest buyer's guide looks at the future of collaboration software. Read the issue now.

    Download

  • iDisrupted

    iDisrupted looks at how technology will change the economy, business and even the human race.

    Download

  • DigiWorld Yearbook

    IDATE's DigiWorld Yearbook provides an annual analysis of the recent developments shaping the telecoms, internet and media markets, identifying major global trends and scenarios.

    Download

  • CW+: Executive breifing - The Indian Sub-Continent Mobile Market

    Juniper  Research defines the Indian Sub  Continent as encompassing the following five countries: Bangladesh; India; Nepal; Pakistan; and Sri Lanka.Despite comprising just five countries, the region  – with more than 1.6 billion inhabitants  – includes nearly a quarter of the global population.

    Download

  • The Top 100 Asian Stars in UK Tech

    The Top 100 Asian Stars in UK Tech list regcognises the UK's top Asian digital influencers in 2015.

    Download

  • Google Cloud helps media companies track audience patterns

    As the digital landscape rapidly evolves, audience usage patterns shift faster than you can keep track of. All of this makes it incredibly challenging for media companies to know where and how to fully commit to digital. See how Google Cloud can help here.

    Download

  • Benefits of cloud adoption for the media & entertainment industry

    In this white paper, discover the benefits of cloud adoption for the media & entertainment industry.

    Download

  • Gartner: How to build an online community

    Gartner analyst Julie Hopkins explains seven ways to lure people to participate in online communities and shows how to choose the tactics that will best suit your business needs.

    Download

  • Apps Revolution

    This report from CSC describes the Apps rEvolution: an evolution in technology that is creating revolutionary business and personal change.

    Download

  • IPV6 Transition – Why the rush ?

    This report from Ovum warns that enterprises need to recognise that they will need to move to IPv6, even if they have IPv4 addresses available. They should treat IPv6 like any other disaster recovery plan.

    Download

  • Computer Weekly – 10 October 2017: The most influential women in UK IT

    In this week's Computer Weekly, we reveal our annual list of the 50 most influential women in UK technology, and interview this year's winner – investor and entrepreneur Sherry Coutu – to learn her thoughts on how to improve diversity in the IT workforce. Read the issue now.

    Download

  • Measuring video quality using AI

    Assuring video quality across mobile networks is complicated, however it is of great help to those building content services and video devices. In this white paper, learn how Spirent’s Umetrix Video systems can determine the quality of transmitted video without needing to compare it to an unimpaired reference.

    Download

  • Computer Weekly buyer's guide to customer insight

    In this 14-page buyer's guide, Computer Weekly looks at how firms adapt to new behaviors, as well as utilize deep learning to gain better insights and use intelligent analytics apps to enhance interactions.

    Download

  • CW Europe – December 2017

    In this quarter's CW Europe, we interview Laurence Schirrecker at Eurosport about how the broadcaster is using the latest technologies to improve how cycling enthusiasts can follow races. Computer Weekly caught up with her at the final stage of the Grand Tour cycling event La Vuelta in Madrid.

    Download

  • Transforming business at the intersection of marketing and technology

    Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.

    Download

  • The 2014 State of Digital Transformation

    The essence of digital transformation comes down to people this report extract from analyst group Altimeter reveals.

    Download

  • Adobe's 2020 content management report: How the market is changing

    Many businesses can’t provide level of content that consumers’ expect at scale. That’s why experts say they expect to see massive transformations in terms of content management and the shopping experience. Explore Adobe’s recent research and findings on how content management is changing, and what businesses can do to prepare in this report.

    Download

  • Optimizing mobile video

    Where mobile video was once a novelty, it’s now become a powerful force in the video market. Today’s mobile viewers expect the same level of quality and experience they receive from traditional broadcast television, and this creates challenges for content distributors. Read this white paper to learn how CDNs can optimize mobile video delivery.

    Download

  • Computer Weekly – 6 October 2020: The Most Influential Women in UK Technology 2020

    In this week's Computer Weekly, we announce our annual list of the Most Influential Women in UK Technology, and talk to this year's winner, Stemettes CEO and diversity campaigner Anne-Marie Imafidon. Meet our five Rising Stars and the latest entrants to our women in tech Hall of Fame. Read the issue now.

    Download

  • Mastering multi-channel journeys – making engagement pay

    This research from Oxygen8 assesses how businesses communicate with customers and how those customers want businesses to communicate with them, and offers advice on how to achieve it.

    Download

  • Object storage vs. LTO tape for archiving

    This paper stacks up object storage against LTO tape to see which is more efficient and cost-effective for backup and archiving. Download now to dig into the 10-criteria comparison, as well as the CAPEX, OPEX, and TCO analyses included.

    Download

  • Top IT priorities making leaders' shortlists in 2017: Find out now

    In this issue of Computer Weekly, discover how CIOs are spending their 2017 budgets – and what IT priorities top their shortlists. Read on to additionally investigate what Brexit means for data protection, and find out how HSBC's mobile strategy has evolved using agile methodologies and cloud computing.

    Download

  • Global ransomware attack is a security wake-up call

    In this week's Computer Weekly, we look at the global WannaCry ransomware attack that spread over 150 countries – will it be the wake-up call to take cyber security seriously? Also, find out how Moscow is leading the way in smart city digitisation. And our latest buyer's guide examines customer experience management.

    Download

  • Accenture Technology Vision 2011

    Just as the U.S. space program could not have put a man on the moon using conventional aviation technology, IT leaders and business executives cannot use yesterday’s approaches to realize tomorrow’s objectives.

    Download

  • Unlocking the power of LTE & 5G in branch networks

    IoT devices, digital signage, customer Wi-Fi, and cloud applications offer new services and experiences to customers. And these businesses are turning to LTE and 5G to support their branch transformation. In this e-book, explore success stories of Cradlepoint customers who have implemented LTE edge networking in fixed and mobile branches.

    Download

  • Unlocking the power of LTE & 5G in branch networks

    IoT devices, digital signage, customer Wi-Fi, and cloud applications offer new services and experiences to customers. And these businesses are turning to LTE and 5G to support their branch transformation. In this e-book, explore success stories of Cradlepoint customers who have implemented LTE edge networking in fixed and mobile branches.

    Download

  • Computer Weekly – 1 October 2019: The most influential women in UK technology

    In this week's Computer Weekly, we announce our annual list of the 50 most influential women in UK technology. Meet the winner, Debbie Forster, CEO of Tech Talent Charter, and find out who are this year's five rising stars. Also, our latest buyer's guide looks at the latest developments in robotic process automation. Read the issue now.

    Download

  • The Technology Industry Survey 2015

    This is the fourth annual Technology Industry Survey, produced by Computer Weekly and Mortimer Spinks. This year, 3,408 technology professionals shared their views on everything from how cautious they are with their personal data to how they feel about their current employer and what really keeps them happy at work.

    Download

  • 9 ways to return to the office safely

    As organizations start to progress towards a “return to normalcy,” the actual return to the office is going to be far from normal. Inside this guide, read through the nine core problems facing organizations like yours as they plan their eventual return to the office.

    Download

  • CW+: Mobile payments market opportunities for business

    The definition of a mobile payment is often open to interpretation and can differ from source to source.    Juniper Research has a simple definition of a mobile payment as “payment for goods or services with a mobile device such as a phone, Personal Digital Assistant (PDA), or other such device.”

    Download

  • Computer Weekly – 7 August 2018: How digital is driving golf to the connected course

    In this week's Computer Weekly, we find out how one of the most traditional of sports, golf, is turning to technology to engage a new audience and build the connected course. Industry legend Stephanie 'Steve' Shirley discusses skills, diversity in tech and Brexit fears. And we assess four of the biggest cloud storage providers. Read the issue now.

    Download

  • Technology Industry Survey 2014

    From CTOs to Software Developers, Enterprise Architects to digital entrepreneurs, this extensive report captures the opinions of people at the forefront of shaping what is next for our industry.

    Download

  • The importance of developing data literacy

    Download now to learn the importance of this more proactive approach to data management—understanding your data types and access patterns, and strategically placing data in the right storage to save costs and derive more value from your data.

    Download

  • The future of work: Expections of the next-generation workforce

    This report from Cisco provides insight into the mindset, expectations and behaviour of the world's next generation of workers and what this will mean for businesses in preparing to accommodate the demands of this workforce.

    Download

  • Checklist: Increase employees’ security IQ with these tips

    Maintaining security posture has grown more important than ever as end-users work outside the walls of the office. Dive into this checklist to learn useful tips for increasing the security IQ of your end-users.

    Download

  • Technology Industry Survey 2013

    From CTOs to Software Developers, Enterprise Architects to digital entrepreneurs, this extensive report captures the opinions of people at the forefront of shaping what is next for our industry.

    Download