A Future in Content(ion): Can Telecom Providers Win a Share of the Digital Content Market?
By: IBM Line of Business View more from IBM Line of Business >>
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What Is Great Content for Buyers and Why’s It So Hard?
By: Enterprise Strategy Group
Type: eBook
Buyers use content to inform their decisions across their buyers’ journeys. With interactions more digital than ever, buyers turn to content both before, and while they’re talking to a sales rep. This means your content can make the difference between their choosing you vs. someone else. You need to make the most of every digital interaction. You need to make every impression count.
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Optimizing Content Operations from Conception to Consumption
By: Contentful / IBM iX
Type: White Paper
Navigating today's complex content landscape, teams must produce diverse digital experiences efficiently. IBM iX and Contentful's white paper introduces a content operations framework to streamline your content processes.
The framework's four pillars: Plan, Produce, Deliver, and Analyze, offer a unified approach to:
- Simplify content lifecycle management
- Employ automation, personalization, and generative AI
- Ensure brand consistency and engaging experience
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Crafting digital content that B2B buyers want
By: TechTarget
Type: Infographic
75% of B2B buyers, according to research, can develop a vendor list based solely on digital content.
So, for your organization to make a list, your digital content has to pop. But how? This infographic by TechTarget explores steps you can take to tailor your content to buyers’ top desires.
Download the resource to discover:
- What type of content buyers want
- When they want it
- Where they want to find it
- And more
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Boost Your Reach with the Right Content Distribution Plan
By: TechTarget
Type: Infographic
Yes, creating standout content is important for successful marketing. But if you don’t effectively distribute that stellar content, then it goes to waste. Check out this TechTarget infographic to unlock 3 pro tips for improving your content-distribution strategy.
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Harnessing Content to Strengthen Your Go-to-market
By: TechTarget
Type: Webcast
To access insights for enhancing your marketing content strategy, check out this webcast featuring Jon Mycroft, Vice President of Integrated Publisher at TechTarget, and Lynsey Jenkins, Director of Enterprise Security Group Marketing at Akamai Technologies.
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Best practices for maximizing content ROI
By: Enterprise Strategy Group
Type: BrightTALK Webinar
In this webinar, Enterprise Strategy Group analysts Christophe Bertrand and Melinda Marks will zoom in on the most difficult content challenges faced by go-to-market teams and unpack the barriers to achieving ROI and strong engagement from your content-based programming. Tune in to learn more.
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2023 guide for digital content tends & more
By: BrightSpot
Type: White Paper
Despite recent disruptions, the demand for quality and relevant content has never been higher. However, managing these expectations while predicting trends is difficult for most, and many don’t know where to begin. Browse the white paper to learn more.
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Guide to overcoming challenges facing the telecom sector
By: TechTarget ComputerWeekly.com
Type: eGuide
The telecoms sector in 2017 finds itself increasingly challenged as operators and end-users respond to multiple challenges, such as the emergence of software-based networks, the steady erosion of voice revenues, and the growth of 'free' communications services.
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The Ultimate Guide to Enterprise Content Management
By: TechTarget ComputerWeekly.com
Type: eGuide
Enterprise Content Management (ECM) has rapidly evolved as different forms of content have been introduced to the work environment. In this guide, find out how ECM works, why it is so important, the key components and benefits, and what to look for when choosing ECM software.
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How you can improve content productivity & collaboration
By: Adobe
Type: Analyst Report
Independent research by IDC found that Adobe Experience Manager Guides delivers an average annual benefit of $3.8M per organization, a 287% 3-year ROI, and productivity gains across technical writing, creative, and translation teams. Read the full analyst report to learn more.
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How you can streamline content with a single platform
By: Adobe
Type: Webcast
Fidelity leveraged Adobe Experience Manager Guides to centralize content management, streamline workflows, and reduce cycle times for regulatory updates. Learn how Fidelity achieved its goals and explore new AI-powered content capabilities in this session.
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7 Strategies to Create Content That Delivers
By: Enterprise Strategy Group
Type: ESG White Paper
For tech organizations, it can be tricky to know what types of content are going to deliver results. So, how can you create the marketing and sales material that meets your objectives while still piquing the interests of your audiences? Browse this guide to learn more.
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Optimising content management workflows with AI
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-handbook explores how a pantheon of AI technologies -- from machine learning and natural language processing to image recognition and video search -- promises to revolutionise content management workflows and personalise customer experiences. Some words of caution, however. These are early days for AI-infused content management.
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The key to measuring the value of content
By: BrightSpot
Type: eBook
When 6 out of 10 marketers report that they find measuring content marketing performance either extremely or moderately difficult, it’s clear that organizations need to supply their teams with tools that allow for simpler content quality measurement. But how can this be done? Access this guide to learn more.
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The modern content landscape: How to master experiences
By: Storyblok GmbH
Type: eBook
Today’s audiences have become desensitized to modern business tactics. As your market continues to get more saturated, it has become critical for organizations to build new strategies for creating and delivering attention-grabbing content. However, this task is easier than it sounds. Browse this guide to learn more.
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How marketers can speed up content velocity
By: Storyblok GmbH
Type: White Paper
Speed can be the ultimate difference-maker for modern enterprises and has an impact on everything from the number of customers to the revenue generated. Storyblok dives into content velocity, explain its benefits, and why you should consider optimizing your content workflows to increase velocity.
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Creating content that Connects: Maximizing ROI
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
Today, B2B marketers need really good content ideas that position their market leadership. But what do you do once you land on a strong content idea? How can you maximize ROI on that concept for years to come? Tune into this webinar to learn more.
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Headless CMS: The future of content management
By: Storyblok GmbH
Type: White Paper
This white paper describes the challenges that monolithic CMSs present to content marketing and explains why many businesses are switching to other solutions - like Headless - to optimize their tech stack and the content itself.
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Infographic: Content marketing strategy in a post-pandemic era - Engaging IT buyers
By: TechTarget ComputerWeekly.com
Type: Infographic
When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. In this infographic, we share a few tips and tricks for developing engaging content in a post-pandemic era.
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How video content can transform your manufacturing ops
By: Vbrick
Type: Video
As organizations continue to seek out ways that they can streamline complex processes, facilitate seamless communication, and provide comprehensive training for their teams and customers, many are turning to video content. But why? Tune into this short video to learn more.
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From Siloed Content to Streamlined Workflows – How a CCMS Powers Digital Transformation
By: Adobe
Type: Analyst Report
Content fuels business growth, and technology that increases its process efficiency is vital for business transformation strategy. Yet, according to IDC research, only 29% of organizations have partially modernized their content workflows. To learn how to shift from siloed content management to streamlined workflows, read this 2024 IDC report.
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Top 10 telecoms stories of 2019
By: TechTarget ComputerWeekly.com
Type: eGuide
To paraphrase the eternally wonderful Sesame Street: this year's telecoms industry has been brought to you by the number "5", and the letter's "G" and "H". Here is Computer Weekly's top 10 list of what was driving the telecoms industry during 2019.
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Maximizing marketing ROI with derivative content
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
Getting the most out of content is crucial for marketing organizations to deliver the most value to their audience. But generating and distributing high-quality content across an increasing number of channels is challenging, especially if you’re operating with a reduced team or budget. Tune into this webinar to learn more.
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The secret to driving efficiency with content AI
By: Storyblok GmbH
Type: Webcast
In this modern landscape, content is king. This means that it’s become critical for organizations to put out the best quality content possible to keep up. However, many of today’s teams feel as though they’re being held back by challenges such as manual processes, routine tasks, and more. Tune into this webinar to learn more.
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4 Best Practices for Crafting Data-Driven Content
By: Enterprise Strategy Group
Type: Infographic
According to TechTarget’s research, 90% of buyers report that they’re more likely to engage with a business after consuming multiple pieces of that organization’s content. But that content has to be high quality. Download this infographic to learn how you can use data to create standout content.
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Build a better webinar: Content brainstorming
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
Editorial planning and content brainstorming can be an ever-present stressor when it comes to creating and growing a successful webinar program. Maybe your team has too many content ideas, or too few. Either way, how can you pull everything into something actionable? Tune into this webinar to learn more.
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How video-based content allows for better engagement
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
With so many available content types, building a demand-generation campaign can feel overwhelming. What kind of content will best reach your audience at the right time with the right message? And if I get it wrong, do I need to start again from scratch? Tune into this webinar to learn more.
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The key to efficiently managing and creating content
By: Storyblok GmbH
Type: Webcast
For content professionals, creating and managing multiple projects at a time can be a tricky task, especially when it comes to building the ideal tech stack for each. So, is there an easier way to produce the best version of your content faster and more efficiently? Tune into this webinar to learn more.
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Get more out of your B2B content
By: BrightTALK by TechTarget
Type: BrightTALK
Join marketing experts as they break down underutilized tactics you can use to improve engagement at all stages of the funnel. From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.
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Using Empathy to Create More Valuable Content
By: Enterprise Strategy Group
Type: ESG Research Report
When seeking outsourced content creation assistance, 41% of marketers rank finding partners that can empathize with their audience as a top challenge. Empathy drives engagement; so, how can you integrate more of it into your organization’s content for B2B buyers? Find tips in this 13-page e-book by TechTarget’s Enterprise Strategy Group (ESG).
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Create connections with buyers through episodic content
By: BrightTALK by TechTarget
Type: eBook
It’s clear that consumers today crave video - and lots of it. But you may be wondering, how does that translate to the B2B buyer landscape? Access this e-book to learn how episodic content can ignite any demand generation or ABM strategy for long-term results & discover tips for ensuring your webinar series is a success.
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Your key to optimizing your content management processes
By: Adobe
Type: Webcast
As organizations continue to seek out ways that they can optimize their content management and ensure that it’s structured, standardized, and more, many are turning to new platform technologies that can meet their needs. Access this webinar to learn more.
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How to develop a data-driven content strategy
By: BrightTALK by TechTarget
Type: Webcast
In the second episode of the Content Intelligence Series, Nick Markwith will explore how to start developing a data-driven content strategy that produces results from an analytical perspective.
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Investing in content on a budget: Your guide
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
Economic downturns can present significant challenges for organizations striving to maintain growth and profitability. Yet, it’s during these times that investing in high-quality content becomes a strategic imperative. Tune into this webinar to learn more.
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Increasing Content Impact: Create and Distribute Better
By: TechTarget
Type: Webcast
In this webinar, led by TechTarget’s EVP/Publisher Rebecca Kitchens, examine opportunities to improve marketing performance from “content to click”, as well as key leverage areas you should be focusing on in your content and distribution.
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5 Characteristics of Great B2B Content
By: Enterprise Strategy Group
Type: BrightTALK Webinar
To discover how to develop strong content for buyers, and to learn why doing so can be challenging, tune into this webcast featuring EVP of Research & Strategy at TechTarget’s Enterprise Strategy Group (ESG), John McKnight.
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How to create B2B content that converts
By: BrightTALK by TechTarget
Type: eBook
When producing relevant and valuable messaging is this critical, how do you create the right content to address every prospective buyers’ needs at every stage? Access this e-book to learn more.
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Leader’s guide for planning better webinar content
By: BrightTALK by TechTarget
Type: BrightTALK
When 79% of B2B buyers report that they view webinars or video content weekly or more, it’s crucial for organizations to have a healthy amount of content that can drive viewer engagement. However, it can be difficult to get your content noticed. Browse the guide to learn more.
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Content management in 2024: Key things to know for success
By: Storyblok GmbH
Type: Research Content
The 2024 State of CMS report examines the current state of content management systems, including usage trends, essential features, migration challenges, and the rise of headless CMS. Discover the latest insights on omnichannel content distribution, AI-powered tools, and more. Read the full report to stay ahead of the evolving CMS landscape.
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How to build & deliver a successful modular content strategy
By: BrightSpot
Type: eBook
Today, user experience is more important than ever. This means that organizations must ensure that their content is shown on the right channel at the right time. But how exactly can this best be done? Browse this guide to discover the benefits of modular content strategies.
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How to better connect with your customers through content
By: BrightTALK by TechTarget
Type: BrightTALK
To stay relevant in your markets, it’s critical to be in touch with your customers’ ever-changing needs. However, understanding what consumers want continues to be a challenge for many marketing and sales teams. Access this guide to learn more.
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Mapping B2B content at every stage of the funnel
By: BrightTALK by TechTarget
Type: BrightTALK
In this eBook, explore the new B2B sales funnel and learn how you can build a content library to meet your buyer’s needs. Download now to learn more.
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Generative AI and video content: Your key for success
By: Vbrick
Type: Video
As video content continues to rise in popularity, many organizations are looking for effective ways that they can improve their creation, distribution, and management processes. Video platforms with generative AI may be your answer. Tune into this video to learn more.
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2022 Media Consumption Study: Push the right content to the right channel
By: TechTarget ComputerWeekly.com
Type: Infographic
In this infographic, we share insights on IT buyer's content preferences depending on their buying stage and provide information on how to reach and engage your audience in different digital channels.
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Expert guide: Best enterprise content management software of 2022
By: TechTarget ComputerWeekly.com
Type: eBook
Enterprise content management (ECM) software can be an expensive, heavily involved purchase, so it's important to understand options before arriving at a decision. In this expert guide, we listed 10 important ECM platforms to consider while making a buying decision.
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A Roadmap to Authentic B2B Webinar Content
By: BrightTALK by TechTarget
Type: Webcast
With webinars rising in popularity, it’s become difficult to develop a webinar that stands out from the pack. In this webcast, three TechTarget marketing experts share advice for creating authentic B2B webinar content that can capture your audience’s attention. Watch now to unlock these insights.
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Computer Weekly - 2 June 2020: What will be the IT security priorities of the post-coronavirus world?
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, the working world after the pandemic will be very different – we assess the IT security priorities for the 'new normal'. Facial recognition firms are racing to identify people wearing face masks. And how did Europe's telecoms networks cope with the switch to remote working? Read the issue now.
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B2B leader’s guide to leveraging animations for content
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
When producing relevant and valuable messaging is this critical, how do you create the right content to address every prospective buyer’s needs at every stage? Access this webinar to learn more.
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How to elevate your content with compelling storytelling
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
To create compelling content, marketers must tell their brand stories effectively and creatively. The best B2B storytellers employ narrative and graphic techniques that emotionally appeal to buyers and inspire long-lasting waves of engagement. Watch this webinar to learn more.
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Computer Weekly – Rolling out full-fibre broadband
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, as Ofcom moves to force a split between BT and its Openreach subsidiary, we examine whether the regulator's action will improve the roll out of full-fibre broadband. Our buyer's guide looks at trends in client access devices. And IT leaders discuss the roadmap to a software-defined infrastructure. Read the issue now.