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As data volumes skyrocket to support AI-driven innovation, many organizations have turned to the public cloud for long-term storage, backup, and archiving. But new research from Enterprise Strategy Group reveals a shift: 78% of companies now prefer to keep high-value, proprietary data on-premises — driven by rising cloud costs, evolving data regulations, and the sensitivity of AI workloads. In this fireside chat, Enterprise Strategy Group Principal Analyst Simon Robinson joins Spectra Logic CMO Mitch Seigle to explore the true cost of cloud backup and archiving — and why tape remains a critical component of modern data protection strategies. This lively fireside chat will cover: • The biggest challenges in backup and archiving today • How AI and sustainability trends are changing long-term data retention • How object-based tape and tape-as-a-service can meet these new challenges • How to calculate the true cost of your public cloud backup and archive storage