The Small Business Marketer's Guide to Understanding Your Customer
By Salesforce
DownloadSmall businesses face pressure to deliver personalized experiences across channels with limited resources. Without unified data and integrated platforms, teams struggle to create consistent interactions that meet customer expectations.
This guide outlines five strategic use cases to help small business marketers tackle these challenges using integrated marketing technology and AI. Insights include:
• Building a unified data foundation across teams
• Using AI tools to automate campaigns and segmentation
• Designing personalized multichannel journeys connecting digital and human touchpoints
Read the blog for actionable strategies to transform your customer marketing approach.
Download this White Paper
