Explore analyst evaluation of global CRM for retailers

In today's retail landscape, effective customer relationship management is crucial for brands aiming to stand out and grow. As consumers seek personalized experiences, retailers must ensure content consistency and smooth journeys.

This IDC MarketScape report excerpt evaluates CRM software providers in retail, ranking Oracle as a Leader. It explores how modern CRM solutions use AI and machine learning to enhance data analysis, personalization, and decision-making, showing:

• The shift to placing customer data at the core of omnichannel operations
• How AI and GenAI transform CRM capabilities
• Key factors for choosing a CRM platform

Read the report excerpt to learn how CRM can enhance your strategy.