How the Boston Celtics are transforming sports with data analytics

In professional basketball, data is a key competitive edge. The Boston Celtics struggled with their outdated analytics infrastructure, facing limited computational power, security issues, and variable workload demands, delaying insights.

This case study shows how the Celtics revamped their analytics on AWS in four phases, cutting data processing from 14 hours to minutes. This shift allowed them to use advanced analytics and AI for:

· AI-driven media content management
· Enhanced fan engagement with translation and transcription
· Data-driven decisions for coaching and business

Explore the Celtics' analytics transformation and lessons for other industries in this case study.