Unlock the power of intent data for your sales organization

Cover Image

You might have experienced firsthand that B2B buyers are more digital and self-directed than ever before. But what does it mean for you?

You need better insights and more access to key stakeholders within a buying team. Recognizing this, leading go-to-market (GTM) teams have rushed to bring precise behavioral insight – purchase intent data – to their teams.

And yet, without a clear path towards intent data adoption, businesses can put themselves at serious risk of further GTM performance declines.

Access this e-book, Driving Intent Data Adoption within Your Sales Organization, to discover how you can drive faster intent adoption and how to best implement high-quality intent data signals to get ahead.

Vendor:
Informa TechTarget
Posted:
Dec 2, 2024
Published:
Dec 27, 2024
Format:
PDF
Type:
TechTarget Media
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