Boost revenue by leveraging buying group insights

The rise of precise Intent Data signals and the evolution of Forrester’s frameworks for B2B demand capture are heading towards a disruptive intersection, representing revenue opportunities for those who embrace it.

But for most, there are barriers standing in the way of achieving full potential. Teams are missing real opportunities because their culture and processes are causing them to miss crucial signals.

This keynote session features John Steinert, CMO (TechTarget) and guest speaker Terry Flaherty, VP, Principal Analyst (Forrester) breaking down what it takes for marketing and sales practitioners to adapt their thinking, ways of working and KPIs to drive revenue transformation in their organizations.

Vendor:: Informa TechTarget
Posted:: Dec 2, 2024
Published:: Dec 26, 2024
Format:: PDF
Type:: TechTarget Media

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