Optimize your ABM strategy by addressing the buying team

Regardless of where you are at in your journey, it’s become clear that a new wave of demand gen evolution is upon us. With new technologies, tools, and strategies entering the market each day, many marketers are taking a closer look at what’s missing or failing in their current approach.

Luckily, Josh Hill, is here to dissect the concept of buying teams in great detail as it relates to account-based marketing (ABM). In this new e-book, The Buying Team is Missing in Your ABM Strategy, Josh looks at buying teams and ABM from a technical and marketing operations perspective to share how organizations can build buying teams with ABM, design GTM enterprise workflows to support buying team and much more.

Vendor:: Informa TechTarget
Posted:: Dec 2, 2024
Published:: Dec 3, 2024
Format:: PDF
Type:: TechTarget Media

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