This resource is no longer available

Philips Embraces Generative AI to Accelerate Insights Discovery

Philips' insights team is pioneering generative AI to enhance market research and competitive intelligence. Tom Mostert, Philips' Global MI&A Head of Knowledge Management & Competitive Insights, states that generative AI can "differentiate people who adopt this technology from those who resist it."

Philips' pilot study with the DeepSights™ AI-powered platform showed significant improvements in hit rate, answer quality, and time efficiency, saving up to 7.5 hours per person on 27 questions. Quick access to accurate insights empowers Philips to react faster to changing customer needs and trends.

Discover how your organization can benefit.