Europe Retail Luxury Report 2024: Leveraging Data to Enhance Customer Experience in Luxury Retail
Did you know 92% of European luxury consumers prioritise quality over brand reputation and fashion trends?
As European luxury online sales have plateaued post-pandemic, the key to growth lies in understanding consumer preferences. Despite this, the sector remains vibrant with an increasing number of consumers valuing quality (92%) over brand reputation (63.2%) and fashionableness (42.3%).
Looking ahead, 57.3% of consumers plan to maintain their luxury spending in 2024, while 27.5% anticipate a decrease.
Learn how to leverage data to enhance customer experiences and drive sales. Discover more insights in the full report.
- Vendor:
- Tealium
- Posted:
- Aug 2, 2024
- Published:
- Aug 2, 2024
- Format:
- Type:
- eGuide
