6 key recommendations for fear-free cybersecurity selling

For vendors selling cybersecurity products, fear is often the go-to entry point.

But while fear is an effective short-term motivator, it often leads to panic-driven decision-making, rather than smart, long-term strategic planning.

Download the e-book now to unlock 6 key recommendations you can implement to wean off fear-based sales strategies, and develop a value-centric approach, including:

Lead with cybersecurity education
Highlight business drivers instead of fear
Align cybersecurity with business growth
And 3 more

Vendor:: Checkpoint Software Technologies
Posted:: May 21, 2024
Published:: May 21, 2024
Format:: HTML
Type:: eBook

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