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For vendors selling cybersecurity products, fear is often the go-to entry point.
But while fear is an effective short-term motivator, it often leads to panic-driven decision-making, rather than smart, long-term strategic planning.
Download the e-book now to unlock 6 key recommendations you can implement to wean off fear-based sales strategies, and develop a value-centric approach, including:
- Lead with cybersecurity education
- Highlight business drivers instead of fear
- Align cybersecurity with business growth
- And 3 more