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For vendors selling cybersecurity products, fear is often the go-to entry point.

But while fear is an effective short-term motivator, it often leads to panic-driven decision-making, rather than smart, long-term strategic planning.

Download the e-book now to unlock 6 key recommendations you can implement to wean off fear-based sales strategies, and develop a value-centric approach, including:

• Lead with cybersecurity education
• Highlight business drivers instead of fear
• Align cybersecurity with business growth
• And 3 more

Vendor:

Checkpoint Software Technologies

Posted:

May 21, 2024

Published:

May 21, 2024

Format:

HTML

Type:

eBook