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Marketers have entered an age of unprecedented personalization. And while both consumers and retailers agree this hyper-personalization is a good thing, as the demand for more tailored retail experiences grows, so does the demand for content. A new generation of disruptive technologies—including AI and generative AI, which combines human-like creativity with high-speed cloud computing—promises to help brands speed up and scale content production. Already, C-suite leaders are ready to invest in them.