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Today’s customers expect quick and accurate quotes with every order. But in the era of mass customization, delivering those quotes on an infinite number of product variations is challenging.

Configure, Price, Quote (CPQ) software is designed to address these challenges by enabling a self-serve product customization process that offers updated pricing without damaging your margins through inaccuracies. So, how does CPQ work, and what are the benefits of CPQ software?

Read on to find out in this comprehensive guide.