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For most financial services and digital payments companies, the implementation of customer data integration to support fast and easy transactions is a significant challenge.
However, new disruptors in adjacent sectors are able to offer elite customer experiences right from the time a customer is evaluating options on the web, to signing up with a service provider and growing that relationship effortlessly with a superior online experience.
To outperform them, you need to reimagine how you connect and integrate with business customers. Read on to learn why implementing self-service in your customer data integration process is key for delivering a compelling customer experience journey.